# Oriental Whiskey Fortresses The Johnnie Walker House & Limited-Edition Bottles in Shanghai China By Cari Lee | Published 2011-06-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/oriental-whiskey-fortress References: [creativereview](http://www.creativereview.co.uk/cr-blog/2011/june/jonnie-walker-house-bottle-love) & [lovecreative](http://www.lovecreative.com/) LOVE creative agency in collaboration with the Singpore-based interior designers Asylum have brilliantly constructed the [Johnnie Walker House](https://www.trendhunter.com/trends/custom-whisky-blends) in Shanghai, China. The new space is a four-story house that highlights the history of the infamous Whiskey powerhouse as well as a journey of discovery for its consumers. Interior elements consist of materials used in the whiskey-making process in order to stimulate an interactive experience for guests. A copper sculpture of the distillery process in the building also adds a rustic look to the modern abode. In addition to the imaginative design of the Johnnie Walker House, LOVE has also created a set of [limited-edition, Chinese-inspired porcelain whiskey bottles](https://www.trendhunter.com/trends/sophisticated-whisky-packaging). These blue and white patterned bottles commemorate Johnnie Walker's legendary quest from Scotland to China over a hundred years ago. Avid whiskey drinkers will undoubtedly swarm for a visit to Mr.Walker's [Oriental Whiskey](https://www.trendhunter.com/trends/mandarin-oriental-costa-navarino) Fortress. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Interactive Retail Experiences:** Creating retail spaces with interactive elements and immersive experiences to engage consumers. - **Cultural Commemorative Products:** Designing limited-edition products that celebrate historical milestones and resonate with specific cultures. - **Integration of Tradition and Modernity:** Blending traditional materials and design elements with modern aesthetics to create unique spaces and products. ### Industries Being Reshaped - **Hospitality and Tourism:** Opportunity to create immersive and interactive experiences for tourists and whiskey enthusiasts visiting whiskey houses. - **Luxury Lifestyle:** Disruptive innovation opportunities in offering limited-edition commemorative products to cater to the preferences of affluent consumers. - **Interior Design:** Scope for designing spaces that seamlessly blend tradition and modernity, using materials that reflect the brand's heritage. ## Related on Trend Hunter - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md) - [Luxurious Scotch Whisky Platforms](https://www.trendhunter.com/trends/johnnie-walker-vault.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/johnnie-walker-blue-label-1.md) - [Steely New Year Spirits](https://www.trendhunter.com/trends/johnnie-walkers-blue-label-lunar-new-year.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Lunar Celebration Whiskys](https://www.trendhunter.com/trends/lunar-new-year-limited-edition.md) - [Lunar Celebration Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-2.md) - [Futuristic Whisky Bottles](https://www.trendhunter.com/trends/nfc-enabled-bottle.md) - [Immersive Glass Art Exhibits](https://www.trendhunter.com/trends/johnnie-walker-blue-ultra.md)