# Oriental Minimalism Branding The Oriental Collection by Yves Saint Laurent Exudes Sophistication By Jana Pijak | Published 2013-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oriental-collection-by-yves-saint-laurent References: [beautyscene.net](http://www.beautyscene.net/fragrances-for-women/yves-saint-laurent-launches-new-oriental-collection/) & [beautyscene.net](http://www.beautyscene.net/brands/yves-saint-laurent/) The Oriental Collection by Yves Saint Laurent is made up of [three perfumes](https://www.trendhunter.com/trends/wonders-collection-mini-perfume) that are inspired by Eastern opulence. This [sophisticated fragrance set](https://www.trendhunter.com/trends/les-ternels-de-balmain) features 'Supreme Bouquet', 'Majestic Rose' and 'Noble Leather' scents that are each presented in a modern and minimalist bottle design. The monogramed bottles feature the brand's famed logo and each fragrance's name that is displayed in a modernized script. Showcased in a material mix of glass and plastic, the bottles feature minimal ornamentation details that are made up of gilded, bronze and silverized metallic monogram icons. These low key accents are cleverly conceived using the label's [YSL](https://www.trendhunter.com/trends/myslf-absolu) initials. The Oriental Collection by Yves Saint Laurent exudes sophistication thanks to its blend of exotic florals that include white blooms, tuberose, jasmine, ambers and patchouli among other dense scents. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Oriental Minimalism:** Minimalist design inspired by Eastern opulence in branding and packaging. - **Exotic Florals:** Blending unique floral scents to create bold fragrances in the beauty industry. - **Material Mix:** Combining different materials in product design for a modern minimalist look. ### Where This Applies - **Perfume:** Creating luxurious fragrances through unique blends in the perfume industry. - **Fashion:** Incorporating minimalist design in high-end fashion brands. - **Product Packaging:** Creating modern minimalist packaging designs for beauty and luxury brands. ## Related on Trend Hunter - [Minimalist Candle Collections](https://www.trendhunter.com/trends/yankee-candles-studio-collection.md) - [Luxury Fragrance Collections](https://www.trendhunter.com/trends/the-olfactory-series-1-collection.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Spring Fragrance Lines](https://www.trendhunter.com/trends/gisadas-luxury-line.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Mediterranean-Inspired Alcohol-Free Perfumes](https://www.trendhunter.com/trends/libre-fragrance.md) - [Loud Luxury Perfumes](https://www.trendhunter.com/trends/a-corps-secret.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md)