# Midas Touch Couture The House of Organza 'Adorn' Project is Literally Gold By Armida Ascano | Published 2010-10-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/organza-adorn References: [dazeddigital](http://www.dazeddigital.com/fashion/article/8805/1/house-of-organza-returns) & [notjustalabel](http://www.notjustalabel.com/events/2009/12/03/house_of_organza) The [House of Organza](https://www.trendhunter.com/trends/house-of-hackney) 'Adorn' project is as lavish and luxurious as the line itself. The House of Organza is a [collective of architects, artists and fashionistas](https://www.trendhunter.com/trends/bach-mai) brought together to celebrate all that is creative in couture. This year, the Organza 'Adorn' project took center stage at the event, involving hand-picked designers using gold as their medium for apparel and art alike. The golden program was initiated in honor of Queen Elizabeth I and the entire Elizabethan era of decadence. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 46% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Lavish Couture Designs:** Opportunity to disrupt the fashion industry by incorporating gold as a medium for apparel and art. - **Collaborative Creative Collectives:** Disruptive innovation opportunity to bring together architects, artists, and fashionistas to create unique and luxurious fashion lines. - **Historical-inspired Fashion:** Opportunity to disrupt the fashion industry by drawing inspiration from historical eras, such as the Elizabethan era of decadence. ### Sectors Adopting This - **Fashion:** Opportunity for fashion designers to create unique and opulent designs using gold as a medium. - **Art:** Disruptive innovation opportunity for artists to experiment with new materials, like gold, to create luxurious art pieces. - **Event Planning:** Opportunity to create extravagant events centered around lavish couture designs and historical themes. ## Related on Trend Hunter - [Luxe Fashion-House Concept Stores](https://www.trendhunter.com/trends/gold-house.md) - [Luxe Egyptian Accessories](https://www.trendhunter.com/trends/new-gold-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Opulent Floral Decor](https://www.trendhunter.com/trends/house-of-hackney.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md)