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# Health-Promoting Pet Food
OrganiPets Uses Local and Hypo-Allergenic Ingredients

By Tiana Reid | Published 2013-01-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/organipets
References: [twitter](https://twitter.com/organipets) & [organipets](http://www.organipets.co.uk/)

OrganiPets is based on what the team did as humans. That is, buy [organic food, environmentally friendly products](https://www.trendhunter.com/trends/mars-petcare) and local ingredients. The team then translated this into pet food.

The United Kingdom-based social enterprise offers [dog and cat food](https://www.trendhunter.com/trends/ancestral-natural-pet-food) that is currently 88% organic (they're working on getting that 100%). They are also part of the Campaign for Real Pet Food, which attempts to raise awareness about the ingredients and labeling of pet food products int he United Kingdom at large. This has also translated into a sort of accreditation system of its own, that is, pet food companies can have a Campaign for Real Pet Food sticker, which makes it simpler for consumers to choose a brand when they are shopping.

**Contact Information**
OrganiPets [website](http://www.organipets.co.uk/i)
OrganiPets on [Facebook](https://www.facebook.com/OrganiPets)
OrganiPets on [Twitter](https://twitter.com/organipets)

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 12% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Organic Pet Food:** A trend towards offering pet food made with organic and locally sourced ingredients.
- **Awareness Campaigns for Pet Food:** The rise of campaigns and initiatives to raise awareness about the ingredients and labeling of pet food products.
- **Accreditation System for Pet Food:** The development of accreditation systems and stickers to help consumers easily identify pet food brands that meet certain criteria.

### Where This Applies

- **Pet Food Manufacturing:** Opportunity for pet food manufacturers to develop and market organic and locally sourced pet food products.
- **Pet Health and Wellness:** Opportunity for businesses in the pet health and wellness industry to provide services and products that align with the growing demand for organic and health-promoting pet food.
- **Marketing and Advertising:** Opportunity for marketing and advertising professionals to help pet food brands communicate their commitment to organic and locally sourced ingredients and participate in awareness campaigns.

## Related on Trend Hunter

- [Responsible Pet Food Brands](https://www.trendhunter.com/trends/responsible-pet-food.md)
- [Planet-Friendly Dog Foods](https://www.trendhunter.com/trends/the-pack.md)
- [Humanely-Raised Organic Pet Foods](https://www.trendhunter.com/trends/the-grateful-pet.md)
- [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md)
- [Ethical Pet Nutrition Deals](https://www.trendhunter.com/trends/open-farm-black-friday-deals.md)
- [Targeted Pet Food Solutions](https://www.trendhunter.com/trends/functional-kibble-for-dogs.md)
- [Organic Dog Treats](https://www.trendhunter.com/trends/organic-dog-treat.md)
- [Regenerative Pet Supplements](https://www.trendhunter.com/trends/cave-pets.md)
- [Upcycled Dog Foods](https://www.trendhunter.com/trends/doggiebag.md)