# Organic Wheat Cheese Crackers These Popular Fish-Shaped Crackers are Now Made with Organic Wheat By Katherine Pendrill | Published 2016-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-wheat References: [chewboom](http://www.chewboom.com/2016/06/02/pepperidge-farm-adds-new-organic-wheat-goldfish/) & [pepperidgefarm](http://www.pepperidgefarm.com/ProductDetail.aspx?catID=2390&prdID=121774) Pepperidge Farm recently announced that its iconic Goldfish Crackers will now be available in an organic wheat variety. In recent years, there has been a growing demand for organic food products and better-for-you versions of familiar snacks. These new crackers give consumers a healthier option when it comes to purchasing a beloved snack food. The new line-up of Goldfish Crackers will come in re-sealable eight ounce bags and will include three different flavors: Cheddar, Parmesan and Saltine. The crackers themselves will be made from organic wheat and 100 percent real cheese. The crackers will also be GMO-free and made with [no artificial colors or preservatives](https://www.trendhunter.com/trends/whole-wheat-protein-crackers). The new line-up is likely to appeal to health-conscious parents looking for healthier and more natural snack options for their children. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 37% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Growing Demand for Organic Snacks:** The popularity of organic food products has led to a demand for organic versions of familiar snacks, creating opportunities for innovative organic snack options. - **Better-for-you Versions of Snacks:** Consumers are seeking healthier options when it comes to snack foods, opening up possibilities for creating better-for-you versions of popular snacks like cheese crackers. - **Health-conscious Parenting:** Parents are increasingly looking for healthy and natural snack options for their children, presenting opportunities for developing nutritious and kid-friendly snacks. ### Who This Affects Most - **Organic Snack Food Industry:** The rise in demand for organic snacks creates opportunities for companies to develop and market a wide range of organic snack products. - **Health and Wellness Snacks Industry:** The desire for better-for-you snack options opens up prospects for companies to innovate and offer healthier versions of popular snack foods. - **Children's Snack Food Industry:** The growing trend of health-conscious parenting creates a market for companies to create and market nutritious and appealing snack options for children. ## Related on Trend Hunter - [Hidden Vegetables Snack Crackers](https://www.trendhunter.com/trends/pure-organic-baked-crackers.md) - [Lunchbox-Safe Cheese Crackers](https://www.trendhunter.com/trends/cadootz.md) - [Dessert-Flavored Graham Crackers](https://www.trendhunter.com/trends/goldfish-sweet-grahams.md) - [Well-Seasoned Pretzel Cracker Snacks](https://www.trendhunter.com/trends/seasoned-pretzels.md) - [Supersized Cheesy Crackers](https://www.trendhunter.com/trends/goldfish-mega-bites.md) - [Gluten-Free Snack Crackers](https://www.trendhunter.com/trends/cheezit-gluten-free.md) - [Nutritious Tortilla Crackers](https://www.trendhunter.com/trends/rw-garcia-1.md) - [Creamy Condiment Snack Crackers](https://www.trendhunter.com/trends/goldfish-awesome-sauce.md) - [Cheesy Anime-Inspired Crackers](https://www.trendhunter.com/trends/goldfish-pokmon-crackers.md)