# Nourishing Natural Origin Mascaras Physicians Formula's New Organic Wear Products Enhance Lashes By Riley von Niessen | Published 2018-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/organic-wear References: [global.ulta](https://global.ulta.com/organic-wear-100-natural-origin-lash-boosting-mascara?productId=xlsImpprod17591099) & [physiciansformula](https://www.physiciansformula.com/organic-wearr-100-natural-origin-lash-boosting-mascara.html) Physicians Formula, an affordable beauty brand that's known for its nourishing products that are safe for those with sensitive skin, recently came out with a new selection of mascaras, which comprise the Organic Wear line. As the name suggests, the line is made with ingredients from Natural Origin. In addition, 70% of these ingredients are sourced from Organic Farming, making the mascaras less harsh on the hair and skin over prolonged use. By nourishing the hairs while providing them with a darker tint and [more volume](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara), the [mascaras help to facilitate growth](https://www.trendhunter.com/trends/renewing-lash-serum) as they instantly improve the look of lashes. The brand backs up this claim with its lab results, which saw 94% of women reporting [longer and fuller lashes](https://www.trendhunter.com/trends/revitalash-cosmetics) after just four weeks of use. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Organic Mascara:** Trend towards natural and organic ingredients in mascara to cater to consumers who are increasingly conscious of the ingredients in their beauty products. - **Nourishing Beauty Products:** Growing trend towards beauty products that not only enhance appearance but also provide nourishment and long-term benefits for the hair and skin. - **Sustainable Cosmetics:** Rising trend towards environmentally-friendly and sustainable cosmetic products that use ingredients sourced from organic farming. ### Where This Applies - **Beauty Industry:** The beauty industry can cater to consumers who prefer natural and organic ingredients in their cosmetics, while also providing nourishment and long-term benefits for the hair and skin. - **Natural Farming Industry:** Natural farming industry can supply organic ingredients for the beauty industry, as the demand for sustainable cosmetics continues to increase. - **Eco-friendly Packaging Industry:** The eco-friendly packaging industry can develop sustainable packaging solutions for organic and natural cosmetic brands, which can help them cater to environmentally-conscious consumers. ## Related on Trend Hunter - [Clean Volumizing Mascaras](https://www.trendhunter.com/trends/clean-volumizing-mascara.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Inaugural Clean Beauty Mascaras](https://www.trendhunter.com/trends/featherlash-lifting-serum-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md)