# Oat-Based Vegan Mayos HLTHPUNK's Bionnaise Organic Vegan Mayo is the First of Its Kind By Laura McQuarrie | Published 2022-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-vegan-mayo References: [vegconomist](https://vegconomist.com/food-and-beverage/hlthpunk-sauce-brand-disrupting-condiments/) & [hlthpunk](https://www.hlthpunk.com/pages/retail)  The organic and clean-label Bionnaise Organic Vegan Mayo [HLTHPUNK](https://www.trendhunter.com/trends/hlthpunk) is a first-of-its-kind condiment that's made with a base of oats and according to the [punk](https://www.trendhunter.com/trends/brewdog-park-ipa)-inspired brand, it's "hands down the best tasting vegan mayo on the planet." This [plant-based oat mayonnaise](https://www.trendhunter.com/trends/almond-oil-mayonnaise) is full of proteins and superfoods and it turns mayonnaise from a fattening condiment to a healthy indulgence. Some of the all-organic ingredients that fuel the plant-powered mayo include pea protein, black salt (for that characteristic egg-like taste,) as well as ashwagandha, acerola, asafoetida and turmeric. This vegan mayo is ready to be spread over everything from burgers to sandwiches and thanks to its better-for-you ingredients, it's a guilt-free condiment that could be used for an even wider range of recipes. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 33% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Oat-based Condiments:** There is an opportunity for other condiment producers to create oat-based mayos, ketchups, and salad dressings with healthier ingredients, following consumer demand for vegan and clean-label products. - **Plant-based Proteins:** There is an opportunity for food product developers to integrate plant based proteins into their products, which can add value and cater to consumers who are seeking alternative protein sources. - **Functional Ingredients in Condiments:** There is an opportunity for health-focused food product developers to utilize functional ingredients like ashwagandha, turmeric, and other superfoods in their condiment offerings, adding both flavor and nutritional benefits. ### Industries Being Reshaped - **Condiment Industry:** The condiment industry can embrace clean-label and plant-based formulations, meeting consumer demand for healthier and vegan-friendly options without sacrificing taste and indulgence. - **Organic Food Industry:** The organic food industry can benefit from the increasing demand for clean-label and healthier vegan alternatives of conventional products, encouraging a shift towards more sustainable and healthier food systems. - **Health Food Industry:** The health food industry can utilize functional ingredients like ashwagandha and acerola in their products, appealing to those seeking to improve their overall well-being in addition to taste and flavor in their diets. ## Related on Trend Hunter - [Punk-Inspired Vegan Sauces](https://www.trendhunter.com/trends/hlthpunk.md) - [Umami Plant-Based Mayos](https://www.trendhunter.com/trends/kewpie-vegan-mayo-dressing-and-spread.md) - [Allergy-Friendly Mayo Spreads](https://www.trendhunter.com/trends/soy-free-vegan-mayo.md) - [Southern-Style Egg-Free Mayos](https://www.trendhunter.com/trends/plantbased-mayo.md) - [Vegan Condiment Rebrandings](https://www.trendhunter.com/trends/hellmanns-plantbased-mayo.md) - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md) - [Creamy Chickpea-Based Spreads](https://www.trendhunter.com/trends/nike-vmayo.md) - [Value-Focused Plant-Based Spreads](https://www.trendhunter.com/trends/notmayo.md) - [Almond Oil Mayonnaises](https://www.trendhunter.com/trends/almond-oil-mayonnaise.md)