# Plant-Based Protein Powders The Z Natural Foods Organic Vanilla Cream Vegan Protein is Tasty By Michael Hemsworth | Published 2019-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organic-vanilla-cream-vegan-protein References: [foodbev](https://www.foodbev.com/news/z-natural-foods-launches-vanilla-vegan-protein/) & [znaturalfoods](https://www.znaturalfoods.com) The demand for plant-based protein options is increasing exponentially as more consumers seek to decrease or eliminate animal-sourced products from their diet, which is seeing new products like the Z Natural Foods Organic Vanilla Cream Vegan Protein come about. The product is crafted with a [plant-based protein mix](https://www.trendhunter.com/trends/plantbased-protein-powders1) that consists of organic [pea, rice and pumpkin seeds](https://www.trendhunter.com/trends/readytomix-protein-powder), which contribute towards a profile with high levels of amino acids as well as essential fatty acids. The product contains no synthetic ingredients or fillers to make it suitable for health-conscious consumers looking for a natural way to up their protein intake. Marketing Director of Z Natural Foods Sam Hirschberg spoke on the new Organic Vanilla Cream Vegan Protein saying, "For a [vegan and vegetarian lifestyle](https://www.trendhunter.com/trends/vegan-super-protein), finding a complete plant-based protein that has a quality amino acid profile can be a challenge. Our customers really like this protein powder, not just for the creamy texture and the coconut flavor with a hint of sweetness, but for the simple pure ingredients that provide an exceptionally high amount of nutrition." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 39% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Rise of Plant-based Protein Options:** More companies should consider creating plant-based protein options due to the growing demand for healthier, vegan-friendly alternatives. - **Health-oriented Consumers:** Companies should focus on providing natural, plant-based ingredients in their protein powders to cater to health-conscious consumers seeking to reduce their intake of synthetic ingredients and fillers. - **High Amino Acids Profile:** With more people looking to up their protein intake, protein powder makers can focus on creating products with a higher amount of essential amino acids like those found in pea, rice and pumpkin seed protein mix. ### Where This Applies - **Food Industry:** The food industry, especially the supplement space, should consider more plant-based, healthy and natural protein powder options to cater to the growing trend of health-oriented consumers. - **Fitness Industry:** Fitness clubs and supplement retailers who sell vegan-friendly protein powders should prepare for an influx of customers interested in plant-based options that can contribute towards their health goals. - **Agriculture Industry:** The agriculture industry should invest in developing more plant-based protein sources for use by food and supplement makers living up to the growing trend of demand for plant-based options. ## Related on Trend Hunter - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Cafe-Inspired Protein Mixes](https://www.trendhunter.com/trends/whey-protein-concentrate.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Flavorful Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder1.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Creamy Plant-Based Protein Powders](https://www.trendhunter.com/trends/garden-of-life-organic-creamy-protein.md) - [Nutritionally Complete Plant Proteins](https://www.trendhunter.com/trends/complete-vegan-protein-blends.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md)