# Creamer-Branded Pop-Up Cafes The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee By Katherine Pendrill | Published 2016-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organic-valley References: [brandeating](http://www.brandeating.com/2016/05/organic-valley-coffee-shop-sells-half-and-half-with-free-coffee.html) & [adweek](http://www.adweek.com/news/advertising-branding/ad-day-organic-valley-punks-nyc-coffee-shop-sells-only-half-and-half-171547) Organic Valley recently opened a creative pop-up cafe that highlighted the brand's popular [half-and-half creamer](https://www.trendhunter.com/trends/allinone-creamer). However, instead of selling coffee and giving away free half-and-half, the brand did the exact opposite. The Organic Valley pop-up was held in [New York City](https://www.trendhunter.com/trends/new-york-city-popup-event) in the NoLita neighborhood of lower Manhattan. At the temporary cafe, customers were given the option to order three sizes of half-and-half: Lil Bit, Double or Lotta. Customers could then head over to the free condiment bar to add the actual coffee to their drink. The idea was to creatively highlight half-and-half as the main ingredient instead of an addition to coffee. The tongue-in-cheek pop-up cafe demonstrates how brands can refocus the way consumers view certain products in order to bring more attrition to their goods. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Product-centric Marketing:** Brands can refocus the way consumers view certain products to increase appeal and attract more customers. - **Interactive Pop-up Experiences:** Pop-up cafes and stores that offer unique and engaging experiences can generate excitement and draw in consumers. - **Alternative Ingredient Showcasing:** Highlighting a unique ingredient or product usage can disrupt traditional perceptions and create new market opportunities. ### Where This Applies - **Food and Beverage:** Food and beverage companies can leverage pop-up cafes and innovative marketing strategies to showcase their products in unique ways. - **Hospitality and Events:** The hospitality and events industry can create interactive pop-up experiences that attract consumers and drive brand awareness. - **Retail and E-commerce:** Retail and e-commerce businesses can explore alternative ingredient showcasing to differentiate their products and attract niche consumers. ## Related on Trend Hunter - [Organic Low-Sugar Dairy Creamers](https://www.trendhunter.com/trends/organic-valley-flavored-creamers.md) - [Flavored Oat-Based Creamers](https://www.trendhunter.com/trends/oatmilk-creamer.md) - [Oat-Based Creamer Rebrands](https://www.trendhunter.com/trends/oatly-8.md) - [Free-From Dairy Coffee Creamers](https://www.trendhunter.com/trends/real-dairy-creamers.md) - [Cafe Drink-Inspired Creamers](https://www.trendhunter.com/trends/starbucks-creamers.md) - [Magical Cafe Pop-Ups](https://www.trendhunter.com/trends/harry-potter-x-coffee-mate-honeydukes-cafe.md) - [Plant-Based Iced Coffee Creamers](https://www.trendhunter.com/trends/iced-caf-mixers.md) - [Versatile Cafe Drink Creamers](https://www.trendhunter.com/trends/organic-sweet-cream-creamer.md) - [Extra-Creamy Plant-Based Creamers](https://www.trendhunter.com/trends/half-half-alternative.md)