# Filtered Low-Sugar Milks The Organic Valley Ultra Milk Has 50% Less Sugar Than Other Milk By Michael Hemsworth | Published 2019-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-valley-ultra-milk References: [preparedfoods](https://www.preparedfoods.com/articles/122589-organic-valley-ultra) & [organicvalley.coop](http://www.organicvalley.coop/ultra-filtered-milk) The new Organic Valley Ultra Milk lineup has been unveiled by the brand as a new organic [ultra-filtered milk](https://www.trendhunter.com/trends/barebells-milk-drink) for consumers who are looking for a premium dairy product with a free-from profile. The milks contain [50% less sugar](https://www.trendhunter.com/trends/sproud-barista-zero) than other milk products on the market and also have [50% more organic protein](https://www.trendhunter.com/trends/meadow-gold-dairy-protein) with 13 grams per serving. The product line consists of four varieties in total such as whole, 2% reduced fat, 2% chocolate and skim, which are all free from lactose to boot. The Organic Valley Ultra Milk products are all made with milk from pasture-raised cows, which is in line with the brand's commitment to happy and healthy cows to increase the quality of the product and reduce environmental impact. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Filtered Low-sugar Milks:** Filtered low-sugar milks offer a healthier alternative to traditional milk products. ### Who This Affects Most - **Organic Dairy Industry:** The organic dairy industry can capitalize on the demand for low-sugar milk products. - **Health Food Industry:** The health food industry can benefit from the popularity of filtered low-sugar milks as a nutritious beverage option. - **Sustainable Agriculture Industry:** The sustainable agriculture industry can take advantage of consumer interest in products sourced from pasture-raised cows. ## Related on Trend Hunter - [Easy-to-Digest Milk Products](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk.md) - [Organic Low-Sugar Dairy Creamers](https://www.trendhunter.com/trends/organic-valley-flavored-creamers.md) - [Protein-Packed Milk Products](https://www.trendhunter.com/trends/alta-dena-protein-milk.md) - [Protein-Packed Chocolate Milks](https://www.trendhunter.com/trends/trumoo-zero.md) - [Ethically-Sourced Oat Alt Milks](https://www.trendhunter.com/trends/organic-valley-oat-beverages.md) - [Minimal Ingredient Alt Milks](https://www.trendhunter.com/trends/califia-farms-simple-organic.md) - [Organic Dairy-Free Drinks](https://www.trendhunter.com/trends/rude-health-1.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/zero-sugar-oat-drink.md) - [Nutritionally Enhanced Family Milks](https://www.trendhunter.com/trends/organic-valley-family-first-milk.md)