# Realistic Morning Routine Ads This Organic Valley Ad Shows What Women's Mornings are Really Like By Katherine Pendrill | Published 2016-07-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/organic-valley-ad References: [adweek](http://www.adweek.com/news/advertising-branding/organic-valley-shows-what-real-women-actually-have-time-morning-170818) & [youtube](https://www.youtube.com/watch?v=bh19YxASA-4) A recent Organic Valley ad for the company's new Organic Balance breakfast shake reveals what a typical morning is like for most professional women. Poking fun at the way most breakfast food commercials show women carrying out near-impossible morning routines, the ad appeals to busy women who don't have time to prepare a home-cooked breakfast each day. The Organic Valley ad is called the 'Real Morning Report' and it takes a look at what each morning is really like for professional women. Instead of doing yoga and eating a nutritious breakfast, the ad reveals that most women spend their time checking their email and getting dressed. The company even uses hilarious statistics to back-up its message, such as the fact that "only 16% of women would describe their morning with the hashtag #blessed." The ad ends by promoting the new Organic Balance breakfast shakes as a more realistic option for women with hectic lives. The ad cleverly addresses the growing disconnect between the way women's lives are portrayed in the media and the reality of being a working women, while simultaneously advertising a product that fits our modern day breakfast needs. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Realistic Morning Routines:** Brands can capitalize on the trend of realistic morning routines, connecting with busy professionals who can't devote much time to elaborate morning routines. - **Honest Advertising:** Highly relatable ads that poke fun at traditional advertising campaigns by highlighting their unrealistic portrayals have the potential to go viral and resonate with audiences. - **Healthy Convenience Products:** As more consumers look for quick and easy breakfast options, brands can innovate and create healthy, convenient products that fit with modern day breakfast routines and busy lifestyles. ### Industries Being Reshaped - **Food and Beverage:** Companies can create healthy, convenient breakfast products that appeal to busy professionals looking for morning meal options that fit their fast-paced lifestyle. - **Marketing and Advertising:** An opportunity exists for marketers to create more honest, humorous ad campaigns that tap into relatable themes and poke fun at traditional advertising tactics. - **Wellness and Lifestyle:** Brands can create products and services that cater to consumers who prioritize healthy living, but don't always have the time to devote to elaborate self-care routines like extravagant breakfasts. ## Related on Trend Hunter - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Organic Breakfast Campaigns](https://www.trendhunter.com/trends/brother-nature.md) - [Gen Z Breakfast Campaigns](https://www.trendhunter.com/trends/start-the-day-the-totinos-way.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Organic Milk-Focused Campaigns](https://www.trendhunter.com/trends/this-milk-means-business.md)