# Feathered Ingredient Tea Packaging The Higher Living Organic Tea Packaging Plays with Ingredients By Michael Hemsworth | Published 2016-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organic-tea References: [bpando.org](http://bpando.org/2016/06/07/packaging-higher-living-2016/) & [higherlivingherbs](http://www.higherlivingherbs.com/) Designed by the [B&B Studio](http://www.bandb-studio.co.uk/), the Higher Living Organic Tea packaging puts a certain level of playfulness on display to catch the eye of consumers. Utilizing the imagery of a bird as the mascot, the Higher Living tea branding sees the birds with feathers and wings that are made of the tea ingredients within. This includes a lemon wedge, a slice of coconut and green tea leaves, amongst others. The Higher Living Organic Tea packaging is a [branding refresh](https://www.trendhunter.com/trends/higgidy) that was done to help the brand stay relevant in the constantly changing retail market. The various motifs used throughout help the packaging to be a sweet way for the brand to let consumers know what they're in for before even brewing. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Ingredient-based Packaging:** Opportunity for brands to create packaging that visually represents the ingredients used in their product. - **Playful Branding:** Chance for businesses to incorporate playful and eye-catching elements into their branding strategies. - **Sensory Packaging:** Potential for packaging designs that stimulate multiple senses and provide consumers with a preview of the product experience. ### Where This Applies - **Food and Beverage:** Food and beverage brands can explore creative packaging designs that showcase their ingredients in a visually appealing way. - **Retail:** Retailers can leverage playful branding strategies to attract and engage customers in an increasingly competitive market. - **Branding and Design:** Branding and design agencies have the opportunity to help brands create sensory packaging that stands out and captures consumer attention. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md)