# Functional Tea Concentrates Yogi's Organic Tea Concentrates Provide Immune & Digestive Support By Laura McQuarrie | Published 2025-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-tea-concentrates References: [prnewswire](https://www.prnewswire.com/news-releases/wellness-in-every-sip-yogi-refreshes-tea-aisle-with-bold-new-organic-tea-concentrates-302545199.html) & [yogi-life](http://www.yogi-life.com)  Inspired by fan-favorite [Elderberry](https://www.trendhunter.com/trends/12-shots-elderberry) Lemon Balm Immune + Stress and Ginger hot tea, Yogi launched Organic Tea Concentrates, a convenient way to prepare iced tea with functional wellness benefits. Beyond refreshment, these new [functional tea concentrates](https://www.trendhunter.com/trends/iced-tea-concentrates) are beneficial for supporting the immune and digestive systems. The fruity, zesty Yogi Organic Elderberry Lemon Balm Immune Health variety combines time-tested ingredients like lemon balm, lemongrass and lemon peel for a delicious dose of Vitamin C, while the Yogi Organic Hibiscus Ginger Digestive Health matches the brightness of an antioxidant-packed hero ingredient with spicy ginger. Sweetened with a touch of organic cane sugar, these blends boast less sugar per serving than leading tea concentrates. These [easy-to-mix concentrates](https://www.trendhunter.com/trends/stash-tea-latte-concentrates) can be prepared with equal parts still or sparkling water, poured over ice and served chilled. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 80% | Activity: 78% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Beverage Innovation:** The introduction of tea concentrates that offer immune and digestive support represents a growing trend in beverages designed for health-conscious consumers seeking multifunctional benefits. - **Convenient Wellness Solutions:** The portable and easy-to-use nature of Yogi's Organic Tea Concentrates highlights a trend towards convenient wellness products that fit seamlessly into busy lifestyles. - **Reduced Sugar Formulations:** The emphasis on reduced sugar content with organic sources reflects a trend where consumers prioritize healthier ingredient profiles in their beverage choices. ### Industries Being Reshaped - **Health and Wellness Beverages:** The development of tea concentrates that deliver specific health benefits exemplifies innovations within the health-focused beverage industry. - **Functional Foods and Drinks:** Functional tea concentrates that offer additional health benefits are becoming a significant part of the industry's shift towards multifunctional food and drink products. - **Natural and Organic Products:** The use of organic ingredients in Yogi's Tea Concentrates showcases the growth of the natural and organic product industry catering to consumer demand for clean labels. ## Related on Trend Hunter - [Functional Wellness Tea Ranges](https://www.trendhunter.com/trends/yogi-teas.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Functional Bottled Tea Beverages](https://www.trendhunter.com/trends/evolution-fresh-organic-teas.md) - [Summer-Ready Instant Beverages](https://www.trendhunter.com/trends/superteas-for-summer.md) - [Instant Summer Iced Teas](https://www.trendhunter.com/trends/hibiscus-strawberry-fruit-punch.md) - [Functional Mushroom Teas](https://www.trendhunter.com/trends/functional-instant-teas.md) - [Functional Effervescent Tea Drinks](https://www.trendhunter.com/trends/adaptogenic-sparkling-teas.md) - [Immunity-Supporting Tea Systems](https://www.trendhunter.com/trends/hydration-immunity.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md)