# Vegan South Asian Curries Trader Joe's Organic Sri Lankan Curry & Rice is Plant-Based By Katherine Pendrill | Published 2024-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-sri-lankan-curry-rice References: [traderjoes](https://www.traderjoes.com/home/products/pdp/organic-sri-lankan-curry-rice-075259)  [Trader Joe's](https://www.trendhunter.com/trends/sri-lankan-organic-mango-chutney) is once again looking to expand its lineup of globally inspired meals with the debut of new Organic Sri Lankan Curry & Rice. The new curry is made for Trader Joe's by a supplier in Sri Lanka, who has put together an [all-in-one curry kit](https://www.trendhunter.com/trends/curry-kit). Each box contains a packet of heirloom wild Sri Lankan rice, along with a packet of [creamy coconut curry sauce](https://www.trendhunter.com/trends/tuk-tuk-club) that's seasoned with sweet and savory spices like cinnamon, curry leaves, cumin seeds, and coriander. Each kit also comes with some roasted cashews that add a satisfying crunchy element. To prepare the Organic Sri Lankan Curry & Rice, all you need to do is heat the packets together in the microwave or in a saucepan on the stovetop. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 71% | Activity: 82% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Convenience Meals:** The rise of convenient plant-based meal options like the Organic Sri Lankan Curry & Rice caters to busy consumers seeking healthier and globally inspired cuisine. - **Global Culinary Exploration:** Consumers are increasingly interested in exploring diverse flavors, prompting a surge in demand for authentic international dishes such as Sri Lankan curries. - **Heritage Grain Revival:** The inclusion of heirloom wild rice in new products highlights a burgeoning interest in heritage grains for their unique flavors and nutritional benefits. ### Industries Being Reshaped - **Packaged Food Industry:** The packaged food industry is seeing innovation through the introduction of globally inspired, ready-to-eat plant-based meals. - **Plant-based Foods Sector:** The plant-based foods sector continues to expand with diverse offerings that cater to a growing audience seeking culinary excitement without animal products. - **International Flavors Market:** The burgeoning international flavors market is fueled by products like Sri Lankan curry kits that bring authentic regional tastes to consumers. ## Related on Trend Hunter - [Plant-Based Curry Sauces](https://www.trendhunter.com/trends/tikka-masala-curry-sauce.md) - [Coconut Chickpea Curries](https://www.trendhunter.com/trends/coconut-chickpea-curries.md) - [Flatbread-Paired Curry Dishes](https://www.trendhunter.com/trends/roti-with-thai-red-curry.md) - [Vegan-Friendly Thai Entrees](https://www.trendhunter.com/trends/pad-see-ew.md) - [Aromatic Organic Mango Chutneys](https://www.trendhunter.com/trends/sri-lankan-organic-mango-chutney.md) - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md) - [Frozen North Indian Entrees](https://www.trendhunter.com/trends/baingan-bharta.md) - [Microwaveable Katsu Curry Rices](https://www.trendhunter.com/trends/tilda-limited-edition-katsu-curry-rice.md) - [Store-Brand South Asian Curries](https://www.trendhunter.com/trends/madras-curry.md)