# Hearty Organic Soups The Campbell's Organic Soups Offer a Healthier Meal Option By M | Published 2015-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-soup References: [brandeating](http://www.brandeating.com/2015/02/campbell-launches-new-line-of-organic-soup.html) & [campbellsoup](http://www.campbellsoup.com/Products/Campbell-Organic) In an attempt to offer more health-conscious options, [Campbell's](https://www.trendhunter.com/trends/condensed-gluten-free-soups) created a brand new line of organic soups for consumers to enjoy. These all-new soups are filled with all sorts of healthy ingredients and they cater to a wide variety of dietary restrictions as well. The Campbell's organic soups are a great alternative to traditionally sodium-rich and over-processed can soups. These soups are made from [USDA](https://www.trendhunter.com/trends/creamy-plantbased-broths)-certified organic produce like carrots, celery and tomatoes. There are several soup flavors that are also strictly vegetarian, like the Sun-Ripened Tomato and Basil, as well as 0 gluten-free, such as the Chicken Tortilla. All of the organic soups are packaged in [simple and clean cardboard boxes](https://www.trendhunter.com/trends/specialty-products) that convey the message of freshness much better than a can packaging would. These soups are ideal for quick and easy meals that don't compromise on taste. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Organic Food:** Creating new lines of organic products offers a disruptive innovation opportunity in the food industry. - **Health-conscious Options:** Catering to dietary restrictions and offering healthier alternatives presents a disruptive innovation opportunity in the food industry. - **Packaging Innovation:** Using simple and clean cardboard packaging instead of traditional cans presents a disruptive innovation opportunity in the packaging industry. ### Industries Being Reshaped - **Food Industry:** Developing new organic products and health-conscious options can disrupt the traditional food industry market. - **Dietary Restrictions:** Creating products that cater to a wide variety of dietary restrictions can disrupt the food industry market. - **Packaging Industry:** Innovating packaging materials and designs can disrupt the traditional packaging industry market. ## Related on Trend Hunter - [Private Label Organic Soups](https://www.trendhunter.com/trends/natural-grocers-organic-soups.md) - [Gluten-Free Condensed Soups](https://www.trendhunter.com/trends/condensed-gluten-free-soups.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [Restaurant-Ready Soup Lineups](https://www.trendhunter.com/trends/culinary-reserve-soups.md) - [Organic Lentil Soups](https://www.trendhunter.com/trends/organic-lentil-vegetable-soup.md) - [Hearty Canned Soup Products](https://www.trendhunter.com/trends/plantbased-chilis.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md) - [Cartoon-Inspired Veggie Soups](https://www.trendhunter.com/trends/veggie-safari.md) - [Organic Split Pea Soups](https://www.trendhunter.com/trends/organic-split-pea-soup.md)