# Decadent Oat Clusters This Pure Organic Snack Turns Chocolate, Caramel & Honey into Healthy Treats By Laura McQuarrie | Published 2015-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-snack References: [thedieline](http://www.thedieline.com/blog/2015/3/25/pure-crispy-clusters) & [shop.thepurebar](http://shop.thepurebar.com/Pure-Crispy-Clusters/c/PureBar@CrispyClusters) When you hear of flavors like Salted Caramel, [Honey Peanut](https://www.trendhunter.com/trends/peanut-butter-cookie-granola) and Chocolate Pecan, it's natural to associate these with a treat that's rich and indulgent rather than an organic snack. But [Pure Organic's](https://www.trendhunter.com/trends/pure-organic-baked-crackers) Crispy Clusters are made with a base of oats, nuts and ancient grains that are satisfying in terms of both taste and nutrition. The unique form of the snacks takes inspiration from [loose granola](https://www.trendhunter.com/trends/gut-friendly-granola-clusters), but the clustered shape makes them easier to eat on the go. To push the Crispy Clusters as a snack item versus a cereal, Pure Organics notes that they would be merchandised with other snacks rather than the breakfast food aisle. The nutty non-GMO, gluten-free, soy-free and kosher oat clusters are ideal for those who are careful to follow alternative diets and some allergy restrictions. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Indulgent Organic Snacks:** There is an opportunity to continue innovating in the organic snacks space by delivering healthy and indulgent snack options like Pure Organic's Crispy Clusters. - **Clustered Health Foods:** Creating clustered shapes of health foods like oats and ancient grains can help diversify the healthy snacks market. - **Snacks as On-the-go Meal Replacement:** Snack items like Pure Organic's Crispy Clusters could be positioned as on-the-go meal replacements that offer both taste and nutrition. ### Where This Applies - **Health Foods Industry:** Innovators in the health foods industry can consider creating products like Pure Organic's Crispy Clusters that satisfy consumers' taste buds and nutritional needs. - **Organic Snacks Industry:** The organic snacks industry can continue to innovate by offering a wider variety of healthy and indulgent snack options that appeal to different consumer preferences. - **Meal Replacement Industry:** Snack items like Pure Organic's Crispy Clusters could disrupt the meal replacement market by offering a convenient and healthy option for consumers on the go. ## Related on Trend Hunter - [Snacking-Friendly Granolas](https://www.trendhunter.com/trends/go-raw-snacking-granola.md) - [Nourishing Cookie Granolas](https://www.trendhunter.com/trends/cookie-granola.md) - [Nutty Banana Granola Clusters](https://www.trendhunter.com/trends/banana-peanut-butter-clusters.md) - [Crunchy Coconut Cluster Snacks](https://www.trendhunter.com/trends/organic-coconut-crunchy-clusters.md) - [Naturally Sweetened Oat Products](https://www.trendhunter.com/trends/oatbox.md) - [Clustered Honeycomb Snacks](https://www.trendhunter.com/trends/honeycomb-and-chocolate.md) - [Climate-Neutral Organic Granolas](https://www.trendhunter.com/trends/organic-granolas.md) - [Seed-Based Snack Bites](https://www.trendhunter.com/trends/superseed-snack-clusters.md) - [Protein-Rich Granola Clusters](https://www.trendhunter.com/trends/premier-protein-2.md)