# Ethical Chocolate Snacks Organic Seed and Bean Chocolate Marries Bright Branding with Great Taste By Jana Pijak | Published 2014-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-seed-and-bean References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/01/seed-and-bean.html) & [seedandbean](http://www.seedandbean.co.uk/) Organic Seed and Bean is considered one of UK's most ethical chocolate brands that has recently re-branded their product with ‘Kaleidoscopic Moments of Pleasure’ a campaign that showcases their unique and socially conscious product. This [colorful packaging](https://www.trendhunter.com/trends/seattle-chocolate) was conceived by the creative team at Family consultants and was meant to appeal to a younger audience who is more in tune with graphic design and visually interesting packaging. Organic Seed and Bean's mission statement is to create "[ethical, sustainable and delicious British chocolate](https://www.trendhunter.com/trends/coxco-cacao)." The chocolate manufacturer creates their indulgent treats using organic ingredients that are inspired by nature. Some of their most popular products include a [Sicilian Hazelnut flavor](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread) along with a Cornish Sea Salt and Lime treat that is a little more unexpected. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Graphic Design Packaging:** Disruptive innovation opportunity: Incorporating visually interesting and appealing packaging designs to attract younger, design-conscious consumers. - **Ethical Branding:** Disruptive innovation opportunity: Highlighting the brand's ethical and sustainable values to appeal to socially conscious consumers. - **Organic Ingredient Focus:** Disruptive innovation opportunity: Emphasizing the use of organic ingredients as a key selling point to cater to health-conscious consumers. ### Industries Being Reshaped - **Confectionery:** Disruptive innovation opportunity: Developing ethical and sustainable chocolates to meet the growing demand of socially conscious consumers in the confectionery industry. - **Food Packaging:** Disruptive innovation opportunity: Creating visually appealing and design-centric packaging solutions to cater to the preferences of younger consumers in the food packaging industry. - **Healthy Snacks:** Disruptive innovation opportunity: Introducing organic and ethically sourced chocolate snacks to tap into the market of health-conscious consumers in the healthy snacks industry. ## Related on Trend Hunter - [Dark Chocolate Snacking Ranges](https://www.trendhunter.com/trends/biona-snacks.md) - [Ethical Chocolate Bars](https://www.trendhunter.com/trends/up-up-ethical-chocolate-bars.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md) - [Premium Organic Chocolate](https://www.trendhunter.com/trends/green-blacks.md) - [Satiating Dark Chocolate-Covered Snacks](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks.md) - [Plant-Based Filled Chocolates](https://www.trendhunter.com/trends/filled-chocolates.md) - [Ethical Snacking-Friendly Chocolates](https://www.trendhunter.com/trends/tonys-chocolonely-lil-bits.md) - [Fair Trade Chocolate Bites](https://www.trendhunter.com/trends/littl-bits.md) - [Ethical Hot Cocoa Mixes](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection.md)