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# Organic Salt Brands
Efsina is a 100% Organic Salt Brand that Uses Natural Element Packaging

By Ady Floyd | Published 2015-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/organic-salt
References: [packageinspiration](http://www.packageinspiration.com/efsina-salt.html/) & [behance.net](https://www.behance.net/kayhan)

As an organic salt brand, Efsina wanted its packaging to reflect the natural elements that are infused in each grain of salt. The cylindrical containers are designed to manually grind the salt so it can remained in its natural state of crystallization until it is used.

Each salt grinder is wrapped in a black label with a solid-colored animal and white lettering. There are three different salts in Efsina's collection. The organic salt line includes a sea salt represented by a blue seahorse, a rock salt represented by a purple goat and Himalayan salt represented by an orange eagle.

Efsina knows that salt is vital to human health and has incorporated the image of a woman to represent mother nature into its logo beside its name. These elegant table salts are add a simple touch of all-natural ingredients to every meal.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 50% | Activity: 31% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Organic Salt Packaging:** There is an opportunity for sustainable, visually appealing packaging designs that reflect the natural ingredients in organic salt.
- **Manual Salt Grinders:** There is a trend towards manually grinding salt, allowing consumers to keep the salt in its natural state of crystallization until it is used.
- **Eco-friendly Salt Brands:** There is a demand for eco-friendly salt brands that use natural ingredients and sustainable packaging.

### Who This Affects Most

- **Food Industry:** Food manufacturers and restaurants can incorporate organic salts into their products and dishes, appealing to health-conscious consumers.
- **Packaging Industry:** The packaging industry can offer sustainable packaging solutions that showcase the natural ingredients in organic salts.
- **Kitchenware Industry:** The kitchenware industry can design and market manual salt grinders that allow consumers to embrace the trend towards keeping salt in its natural state.

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