# Low-Sugar Rosé Refreshments The Organic Rosé All Day Spritz Comes in Both Cans and Bottles By Michael Hemsworth | Published 2020-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organic-ros-all-day-spritz References: [foodbev](https://www.foodbev.com/news/biagio-cru-introduces-organic-rose-all-day-spritz/) & [radwineproject](https://radwineproject.com) The Organic Rosé All Day Spritz has been announced by the Biagio Cru-owned brand as a new libation for consumers seeking out a crisp option to enjoy in summertime heat. The product comes in both [cans and bottles](https://www.trendhunter.com/trends/jam-shed-bubbly-ros), and is blended with the essence of grapefruit with notes of strawberry to make it ideal for enjoyment in moderation. The drink maintains a gluten-free profile that is also low in alcohol with a 5% ABV and just 1.5 grams of sugar per serving. The Organic Rosé All Day Spritz was explained by Principal of Biagio Cru Wines & Spirits Darren Restivo who said, "We’re in the business of giving our rosé-loving community what they want and we’re always looking to innovate. While there are plenty of [canned rosés and spritzes](https://www.trendhunter.com/trends/funkin-spritz), we’re excited to share the first French, organic, wine-based combination of the two. We know our fans are going to love it.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Low-sugar Rosé Consumption:** The demand for low-sugar rosé wines and spritzers is increasing as health-conscious consumers are seeking alcohol options that align with their wellness goals. - **Organic Wine Innovation:** The rise of organic and sustainably-produced wines presents opportunities for brands to differentiate themselves in the market. - **Canned Wine and Cocktail Growth:** The convenience and portability of canned wine and cocktails are appealing to consumers and driving growth in this category. ### Industries Being Reshaped - **Alcohol and Beverage:** Brands can develop new low-sugar rosé beverages and organic wine products to cater to health-conscious and eco-minded consumers. - **Packaging:** As demand for canned wine and cocktails continues to grow, innovative packaging solutions can help brands stand out on shelves and provide convenience for on-the-go consumers. - **Hospitality:** Restaurants and bars can add low-sugar rosé wine and spritz options to their menus to cater to health-conscious and diet-aware customers. ## Related on Trend Hunter - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [Botanical Cocktail-Like Refreshments](https://www.trendhunter.com/trends/optimist-cali-spritz.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Aluminum Rosé Bottles](https://www.trendhunter.com/trends/fitvine-bubbly-rose.md) - [Non-Alcoholic Spirtz Lines](https://www.trendhunter.com/trends/0-spritz.md)