# Roasted Rice Powders Organic Roasted Brown Rice Powder Has a Coffee-Like Aroma & Chocolatey Taste By Laura McQuarrie | Published 2025-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-roasted-brown-rice-powder References: [foodinstitute](https://foodinstitute.com/focus/premiumization-wellness-steal-spotlight-at-winter-fancy-food-show/) & [brownricecafe](https://brownricecafe.com/story2/)  Given the global [cacao shortage](https://www.trendhunter.com/trends/choco-ka)—especially in West Africa, which supplies 60% of the world’s cocoa—inventive alternatives like Organic Roasted Brown Rice Powder are popping up. This Brown Rice Café product, made from 100% organic brown rice, is a caffeine-free, gluten-free plant-based superfood that promises "strong, full-bodied roasted aroma like coffee and a rich taste like chocolate." As such, it's ready to be [scooped into smoothies and shakes](https://www.trendhunter.com/trends/plantiigood) for both sensorial and health benefits, and Brown Rice Café calls its Organic Roasted Brown Rice Powder "the next matcha." With the growing need for [cocoa alternatives](https://www.trendhunter.com/trends/fazer-taste-the-future-raspberry-dream), brands are innovating with ingredients that mimic chocolate’s rich color, deep flavor, and enticing aroma, ensuring consumers don’t feel like they’re missing out on the indulgence they love. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 70% | Activity: 79% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cocoa Alternatives:** Inventive solutions like roasted rice powders are gaining popularity as consumers seek substitutes for traditional cocoa due to global shortages. - **Plant-based Superfoods:** The rise of plant-based superfoods such as organic roasted brown rice powder is driven by increasing health consciousness and the demand for nutritious dietary alternatives. - **Multi-sensorial Foods:** Products offering complex aromas and flavors, like coffee-like and chocolatey roasted rice powder, appeal to consumers seeking a rich sensory experience in their everyday diets. ### Industries Being Reshaped - **Food and Beverage:** The sector is evolving with innovative ingredients like roasted rice powder that provide sustainable alternatives to traditional flavorings. - **Health and Wellness:** In response to the health trend, industries are incorporating nutrient-rich, plant-based superfoods as a natural way to enhance consumer offerings. - **Sustainable Agriculture:** Emphasizing organic and locally-sourced ingredients, this industry benefits from developing eco-friendly alternatives to globally scarce resources like cocoa. ## Related on Trend Hunter - [Cocoa Powder Alternatives](https://www.trendhunter.com/trends/cocoa-powder-replacer.md) - [Clean-Label Cocoa Alternatives](https://www.trendhunter.com/trends/cocoa-replace.md) - [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md) - [Carob-Based Cocoa Alternatives](https://www.trendhunter.com/trends/cocoa-alternative.md) - [Rice-Infused Tea Chocolates](https://www.trendhunter.com/trends/tea-chocolate.md) - [Coffee-Flavored Adaptogen Powders](https://www.trendhunter.com/trends/spacegoods-rainbow-dust.md) - [Low-Cost Cocoa Powder Alternatives](https://www.trendhunter.com/trends/cocoa-butter-buds.md) - [Peanut Butter-Flavored Hojicha](https://www.trendhunter.com/trends/hojicha-powder.md) - [Indulgent Cacao-Free Biscuits](https://www.trendhunter.com/trends/choco-ka.md)