# Organic Legume-Rice Alternatives Tolerant to Launch Organic Riced Red Lentil Pilaf at Expo West By Grace Mahas | Published 2020-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-riced-red-lentil-pilaf References: [nosh](https://www.nosh.com/food-wire/2020/tolerant-to-launch-new-organic-riced-red-lentil-pilaf-at-expo-west/) & [tolerantfoods](https://tolerantfoods.com/our-products/?2020) [Tolerant](https://www.trendhunter.com/trends/legume-pasta), the organic brand renowned for its organic, single-ingredient chickpea and lentil pastas, recently announced the launch of a new range of legume-rice alternatives. The better-for-you lineup includes the new Organic Riced Red Lentil Pilaf -- a pre-seasoned red lentil-based pilaf. The new offering boasts more protein and fiber compared to regular rice and is available in four flavors including Spanish-Style Paella, Asian Ginger, Wild Mushroom, and Smoky Peruvian-Style. Niloo Mirani, Tolerant’s Director of Marketing, noted: “Tolerant offers delicious, [plant-based foods](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) that anyone can enjoy. In developing this product line, it was important the product was easy to prepare, so time-starved consumers can enjoy it without sacrificing flavor and with health paramount." Image Credit: Tolerant ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Legume-rice Alternatives:** Opportunity to develop innovative plant-based alternatives to traditional rice that offer higher protein and fiber content. - **Pre-seasoned Red Lentil Pilaf:** Potential to create convenient and flavorful pre-seasoned pilaf products based on organic red lentils. - **Better-for-you Food Options:** Demand for healthier food choices presents an opportunity to develop nutritious alternatives to traditional rice dishes. ### Where This Applies - **Organic Food:** Organic food industry can tap into the trend of legume-rice alternatives and capture health-conscious consumers. - **Plant-based Foods:** Plant-based food industry can explore the innovation potential of developing pre-seasoned red lentil pilaf products. - **Convenience Foods:** Convenience food industry can cater to time-starved consumers by offering quick and easy-to-prepare legume-rice alternatives. ## Related on Trend Hunter - [Flavor-Packed Lentil Toppers](https://www.trendhunter.com/trends/lentil-telepathy.md) - [Instant Lentil Meals](https://www.trendhunter.com/trends/lentil-meals.md) - [Oat-Based Rice Alternatives](https://www.trendhunter.com/trends/oatrice.md) - [High-Protein Plant-Based Pasta Products](https://www.trendhunter.com/trends/profusion-orzo.md) - [Lentil-Based Pasta Brands](https://www.trendhunter.com/trends/bentilia.md) - [High-Fiber Protein-Rich Rices](https://www.trendhunter.com/trends/bens-original-10-medley.md) - [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md) - [White Rice Ramen Products](https://www.trendhunter.com/trends/white-rice-ramen.md) - [Gluten-Free Pasta Variants](https://www.trendhunter.com/trends/banza-1.md)