NewParel is a Sustainable Clothing Line That Uses Recycled Polyester
Grace Mahas — July 11, 2019 — Eco
References: kickstarter
NewParel is an organic recycled apparel line that is committed to environmental stewardship. The brand was launched by Minneapolis-based entrepreneur Kyle Kasprzyk who was looking for a sustainable solution to fast fashion.
The line consists of color-blocked 'OG Hoodies' that are made from certified organic cotton, free from synthetic fertilizers and soil additives, and certified recycled polyester, created from post-consumer materials. The unisex hoodies are understated and well-crafted to create an uber-chic aesthetic. The OG Hoody pays homage to a vintage, sports-themed aesthetic with a timeless, symmetrical design. The apparel comes in a variety of colorways including black, forest green, pale green, royal purple, muted red, and vibrant blue.
The organic recycled apparel is ideal for the conscious consumer looking for a functional and eco-friendly sweater.
The line consists of color-blocked 'OG Hoodies' that are made from certified organic cotton, free from synthetic fertilizers and soil additives, and certified recycled polyester, created from post-consumer materials. The unisex hoodies are understated and well-crafted to create an uber-chic aesthetic. The OG Hoody pays homage to a vintage, sports-themed aesthetic with a timeless, symmetrical design. The apparel comes in a variety of colorways including black, forest green, pale green, royal purple, muted red, and vibrant blue.
The organic recycled apparel is ideal for the conscious consumer looking for a functional and eco-friendly sweater.
Trend Themes
1. Organic Recycled Apparel - There is an opportunity for clothing brands to incorporate organic and recycled materials into their designs to attract environmentally conscious consumers.
2. Sustainable Fashion - Sustainability in fashion is a growing trend, presenting opportunities to develop eco-friendly solutions for fast fashion and reduce waste through the use of recycled materials.
3. Unisex Clothing - Unisex clothing is becoming more popular due to its gender-neutral appeal, providing opportunities for fashion brands to expand their target audience and increase inclusivity.
Industry Implications
1. Fashion Industry - The fashion industry can explore ways to incorporate sustainable materials into their production, aligning with consumer demand for eco-friendly and ethical fashion.
2. Retail Industry - Retailers can expand their product offerings to include sustainable and eco-friendly apparel, capturing the growing demand for environmentally responsible shopping options.
3. Eco-conscious Consumer Goods Industry - There is an opportunity for eco-conscious consumer goods companies to collaborate with fashion brands to create innovative sustainable materials and production methods for apparel, benefiting both the industry and the environment.
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