# Citrusy Matcha Puffs Honest Fields' Organic Puffs are Positioned as a Stress-Relieving Snack By Laura McQuarrie | Published 2019-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-puffs References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/20/2019/us/products/view/product_id:38600/cat:43031) & [honestfields](http://www.honestfields.com/matcha-lime.html) Inspired by the nutritious and stress-relieving qualities of [matcha](https://www.trendhunter.com/trends/matcha-crispy-rice-bar), Honest Fields set out to create healthy, organic puffs. The zero-calorie, no-sugar-added, vegan-friendly Matcha and Lime Organic Puffs are free from a range of ingredients— including palm oil—and are made with just a base of corn flour, rapeseed oil and chlorella powder, as well as a natural flavors, sweeteners and antioxidants. According to the brand, "relaxation is a by-product of snacking" and it sees the Matcha & Lime organic puffs as a way for consumers to support "zen-ification." While many people are familiar with the idea of curling up with a [hot cup of green tea](https://www.trendhunter.com/trends/stress-ease-teas) for its soothing properties, a new wave of [functional snacks for stress relief](https://www.trendhunter.com/trends/zen-x) are emerging to calm the many people who constantly suffer from frazzled nerves and scattered minds. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Stress-relief Snacks:** Opportunity to create more healthy snack alternatives with stress-relieving qualities. - **Zero-calorie Organic Puffs:** Opportunity to provide snacking options with less caloric impact. - **Clean Label:** Opportunity to cater to consumer demand for minimally processed natural ingredients. ### Industries Being Reshaped - **Healthy Snacks:** Opportunity to innovate within the healthy snacks market by offering functional stress-relieving options. - **Organic Food:** Opportunity to cater to consumers looking for organic options and positioning products as stress-relief aids. - **Natural Ingredients:** Opportunity to innovate within the food industry using a clean label approach and catering to consumer demand for natural ingredients. ## Related on Trend Hunter - [Nutrient-Dense Toddler Snacks](https://www.trendhunter.com/trends/foodnerd.md) - [Nootropic-Infused Popped Chips](https://www.trendhunter.com/trends/popped-chips.md) - [Stress Relief Cookies](https://www.trendhunter.com/trends/ashwagandha-cookies.md) - [Nutritious Vegan Gummies](https://www.trendhunter.com/trends/matcha-and-konjac.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Umami Matcha Latte Popcorns](https://www.trendhunter.com/trends/matcha-latte-popcorn.md) - [Functional Refreshing Matcha Lemonades](https://www.trendhunter.com/trends/bellamatcha-lemonade.md) - [Multi-Benefit Hydrating Drinks](https://www.trendhunter.com/trends/crunchy-hydration.md) - [Energizing Matcha Chocolates](https://www.trendhunter.com/trends/chocolate-delights.md)