# Straight-Forward Dried Fruit Branding The Gymarket Organic Products are Simple and Healthy By Michael Hemsworth | Published 2016-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-product References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/11/gymarket.html) & [behance.net](http://www.behance.net/radmirvolk) Created and designed by Radmir Völk, the Gymarket organic products are intended to be a straight-forward and design-conscious method for consumers to identify healthy foods. Including dried fruit and other healthy products, Gymarket branding is focused on being very [minimal and to the point](https://www.trendhunter.com/trends/nkd-line) by highlighting keywords and doing away with distractive imagery. Gymarket is a brand name that's derived from the Greek word "Gymnos," which translates to "naked" and "market" that pertains to the goods market. Put together, the words create Gymarket as a brand committed to offering consumers [healthy organic products](https://www.trendhunter.com/trends/north-coast-organic) that are plain and simple with no hidden ingredients within. This design aesthetic speaks to consumers who are looking for ways to maintain a [healthy lifestyle](https://www.trendhunter.com/trends/lidl-packaging) without having to decipher complicated packaging and branding. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging:** The Gymarket branding showcases the potential for minimalist packaging, focusing on simplicity and clarity to attract health-conscious consumers. - **Clean Label Movement:** Gymarket's commitment to offering plain and simple organic products taps into the growing clean label movement, presenting an opportunity for brands to prioritize transparency and natural ingredients. - **Design-focused Branding:** Gymarket's design-conscious approach highlights the importance of thoughtful branding, offering opportunities for businesses to create visually appealing and consumer-friendly packaging. ### Where This Applies - **Food and Beverage:** The Gymarket organic products demonstrate a disruptive innovation opportunity in the food and beverage industry by showcasing the demand for healthier, transparent, and visually appealing packaging. - **Health and Wellness:** Gymarket's emphasis on providing consumers with plain and simple organic products aligns with the health and wellness industry's focus on clean eating and transparent labeling. - **Graphic Design:** Gymarket's design-conscious branding opens up opportunities for the graphic design industry to collaborate with food companies to create visually striking, minimalistic packaging that attracts health-conscious consumers. ## Related on Trend Hunter - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Organic Fruity Crisps](https://www.trendhunter.com/trends/fruit-crunchables.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Minimal Ingredient Yogurt Products](https://www.trendhunter.com/trends/onken-naked-big-pots.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md)