# Organic Plant Protein Beverages ALOHA's Ready-to-Drink Bottles Share 18-20 Grams of Plant Protein By Laura McQuarrie | Published 2021-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-plant-protein References: [prnewswire](https://www.prnewswire.com/news-releases/aloha-expands-ready-to-drink-protein-line-with-new-flavor-and-bottle-sizes-301290435.html) & [aloha](https://aloha.com/) [ALOHA's](https://www.trendhunter.com/trends/aloha-plantbased-protein-bars) organic plant protein powders can now be enjoyed in 12-ounce ready-to-drink bottles that share up to 20 grams of protein. Available in four flavors, the Chocolate Sea Salt, Coconut, Iced Coffee and Vanilla varieties are made with a proprietary blend of pea and brown rice plus creamy coconut milk. The free-from beverages are vegan-friendly and non-GMO, and they are prepared without soy, stevia, gluten or dairy. Additionally, the brand's coconut milk and coffee are certified by [Fair Trade USA](https://www.trendhunter.com/trends/tcho-lemon-twist). With five grams of sugar and MCT oil for natural energy, the [organic plant protein beverages](https://www.trendhunter.com/trends/ripple-organic-plantbased-milk) share a simple way to refuel on the go. The single-serve beverages reduce the need for mixing powdered components, as they only need to be opened and enjoyed. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 53% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Organic Plant Protein:** The trend of incorporating plant-based protein into ready-to-drink beverages gives rise to opportunities for companies to create innovative and healthier beverage options. - **Ready-to-drink Beverages:** The trend of ready-to-drink beverages containing higher amounts of protein offers disruption opportunities for the beverage industry to tap into the health-conscious and on-the-go consumers. - **Free-from Drinks:** The trend of producing free-from drinks, which are allergen-free and non-GMO, presents innovation opportunities for the food and beverage industry to cater to consumers with dietary restrictions and preferences. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore incorporating plant-based protein to develop beverages that cater to the growing number of health-conscious and on-the-go consumers. - **Organic Food Industry:** The organic food industry can leverage the trend of free-from drinks to provide a wider range of allergen-free and non-GMO options for consumers with special dietary needs and preferences. - **Fitness Industry:** The fitness industry can capitalize on the trend of higher protein intake to develop drinks that not only provide protein but also serve as a source of natural energy and essential nutrients for post-workout recovery. ## Related on Trend Hunter - [Ready-to-Drink Plant-Based Protein Shakes](https://www.trendhunter.com/trends/organic-protein-shakes.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Dessert-Inspired Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon.md) - [Plant-Based Shelf-Stable Protein Drinks](https://www.trendhunter.com/trends/koia-nutrition-shakes.md) - [RTD Protein-Infused Coffees](https://www.trendhunter.com/trends/protein-vanilla-almond-latte.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Plant-Based Bottled Meal Replacements](https://www.trendhunter.com/trends/alpro-meal-to-go.md)