# Better-for-You Peanut Butter Cups Reese's Now Offers Organic Peanut Butter Cups By Laura McQuarrie | Published 2021-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-peanut-butter-cup References: [prnewswire](https://www.prnewswire.com/news-releases/organic-reeses-cups-yes-we-did-301230900.html) & [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/17980-hershey-sets-sights-on-better-for-you-confections) To make sure that there's a [Reese's](https://www.trendhunter.com/trends/reeses-peanut-butter-mini-eggs) cup for everyone to enjoy, the chocolate brand launched two organic peanut butter cups. Available in milk and dark chocolate varieties, the Organic Reese's Peanut Butter Cups are certified [USDA](https://www.trendhunter.com/trends/candy-pieces) Organic, Non-GMO Project Verified, and [Rainforest Alliance](https://www.trendhunter.com/trends/dark-chocolate-nut-butter-cups) Certified. With these milk and dark chocolate varieties, Reese's has become the first mass chocolate brand to offer an organic option. This release from the Hershey's brand points to larger efforts to create better-for-you options. Soon, there will also be a relaunched sugar-free platform, reduced sugar sweets, portion-controlled products, new chocolate thins and even vegan-friendly versions of beloved chocolate bars. The Organic Reese's Peanut Butter Cups promise to appeal to a wide range of ingredient-conscious consumers, of all ages, with a sweet tooth. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Organic Sweet Treats:** Offering organic options for beloved sweets creates opportunities for brands to appeal to ingredient-conscious consumers. - **Reduced Sugar Offerings:** Reduced sugar sweets and portion-controlled products may be the next phase in creating better-for-you snacks. - **Vegan-friendly Chocolate:** Creating vegan-friendly versions of beloved chocolate bars aligns with consumers' growing desire for plant-based options. ### Sectors Adopting This - **Confectionery:** Brands can cater to consumers' increasingly health-conscious sweet tooth with organic, reduced-sugar, and vegan-friendly options. - **Food Retail:** Retailers have an opportunity to stock and promote better-for-you treats, meeting demand for organic, reduced-sugar, and vegan-friendly options. - **Health and Wellness:** Innovation in better-for-you confectionery is an opportunity for the health and wellness industry to partner with and support brands in offering organic, reduced-sugar, and vegan-friendly options. ## Related on Trend Hunter - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/oat-milk-peanut-butter-cups.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-crispies.md) - [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/loveraw-peanut-butter-cups.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Mainstream Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/hersheys-plant-based.md) - [Peanut Butter-Packed Chocolate Cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups.md) - [Easy-to-Enjoy Easter Chocolates](https://www.trendhunter.com/trends/reeses-peanut-butter-mini-eggs.md)