# Repurposed Paper Towels World Centric's Organic Paper Towels are Recycled and Unbleached By Jana Pijak | Published 2015-03-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/organic-paper-towels References: [worldcentric.org](http://worldcentric.org/biocompostables/paper) When it comes to eco responsibility, sustainable home goods like [natural cleaning supplies](https://www.trendhunter.com/trends/iken-clean) and organic paper towels are gaining market popularity and are slowly replacing products that are harmful to the environment. [World Centric's](https://www.trendhunter.com/trends/mosquitmed-sun-protection) repurposed paper towel products are made from 100% post-consumer waste and are unbleached and chemical-free. The company aims to provide waste-free solutions to their consumers and hopes to reduce environmental impact with their range of natural products. World Centric's household products are an affordable and environmentally conscious choice to make when shopping for cleaning supplies that can be both pricey and environmentally irresponsible. Replacing a paper towel that is bleached and made from virgin trees, these organic paper towels are a smart choice for our environment. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 42% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Home Goods:** As consumers become more environmentally conscious, the trend toward eco-friendly home goods - such as natural cleaning supplies and organic paper towels - provides opportunities for innovation in the manufacturing and distribution of sustainable products. - **Recycled Paper Products:** The trend in repurposing paper waste, demonstrated by World Centric's recycled and unbleached paper towels made from 100% post-consumer waste, presents opportunities for disruptive innovation in the paper manufacturing industry. - **Waste-free Solutions:** An increasing interest in waste reduction and environmental impact presents opportunities for innovation in waste-free solutions, like World Centric's natural products made from recycled materials. ### Industries Being Reshaped - **Home Goods:** As the market for eco-friendly home goods continues to grow, innovating production and distribution within the industry can provide cost-effective and sustainable solutions for consumers. - **Paper Manufacturing:** Repurposing paper waste and creating innovative solutions for recycled materials in paper manufacturing presents the opportunity for sustainable and cost-effective alternatives in the industry. - **Cleaning Supplies:** The trend toward eco-friendly cleaning supplies presents opportunities for innovation in the industry to create effective, natural alternatives to harsh chemicals that are both environmentally responsible and affordable for consumers. ## Related on Trend Hunter - [Bamboo Sugarcane Paper Towels](https://www.trendhunter.com/trends/tree-free-paper-towels.md) - [Strong Bamboo Towels](https://www.trendhunter.com/trends/panda-eco-paper.md) - [Plastic-Free Kitchen Paper Towels](https://www.trendhunter.com/trends/betterway-bamboo.md) - [Paper-Free Kitchen Towels](https://www.trendhunter.com/trends/reusable-paper-towels.md) - [Absorbent Reusable Paper Towels](https://www.trendhunter.com/trends/reusable-paper-towel.md) - [Reusable Paper Towel Sheets](https://www.trendhunter.com/trends/papaya-reusables.md) - [Recycled Bamboo Toilet Papers](https://www.trendhunter.com/trends/rollieco.md) - [Organic Cotton Towels](https://www.trendhunter.com/trends/plush-turkish-cotton.md) - [Sustainable Modern Dish Towels](https://www.trendhunter.com/trends/sustainable-modern-dish-towls.md)