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# Ready-to-Bake Oatmeal Cookies
Immaculate Baking's Newest Product is Organic Oatmeal Raisin Cookies

By Katherine Pendrill | Published 2017-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/organic-oatmeal-raisin-cookies
References: [facebook](https://www.facebook.com/immaculatebaking/photos/a.218920366618.140959.91394656618/10153717456786619/?type=3&theater) & [immaculatebaking](https://www.immaculatebaking.com/product/organic-oatmeal-raisin-cookie-dough/)

The better-for-you brand Immaculate Baking recently added Organic Oatmeal Raisin Cookies to its lineup of ready-to-bake products. Made from wholesome ingredients and designed for easy preparation, these cookies are the perfect option for time-pressed consumers.

Immaculate Baking's Organic Oatmeal Raisin Cookies are [ready-to-bake cookies](https://www.trendhunter.com/trends/doughlicious-cookie-dough) that the brand claims are "so chock-full of rolled oats, plump raisins, and cinnamon spice that your family will probably think they’re homemade." Unlike other kinds of storebought dough, the [oatmeal raisin cookies](https://www.trendhunter.com/trends/realfoods-by-organico-biscuits) are made with nothing but [wholesome, organic ingredients](https://www.trendhunter.com/trends/my-better-batch-cookie-mix) such as organic brown sugar, organic wheat flour and organic eggs. The dough is also made without the use of artificial flavors, preservatives or hydrogenated oils.

Not only are the cookies a wholesome alternative to other desserts, but the froze, pre-sliced dough makes it easy to bake fresh cookies at home anytime.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 2% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Organic Baking Products:** Disruptive innovation opportunities exist in developing more organic and wholesome ready-to-bake products.
- **Convenience Baking:** There is an opportunity to expand the market for ready-to-bake products that are easy to prepare and time-saving.
- **Clean Label Baking:** There is potential to innovate in the ready-to-bake market by offering products made with clean label ingredients, free from artificial flavors and preservatives.

### Who This Affects Most

- **Organic Food Industry:** The organic food industry can capitalize on the growing demand for organic baking products like ready-to-bake cookies.
- **Convenience Food Industry:** The convenience food industry can explore opportunities to expand their product lines with easy-to-prepare ready-to-bake options.
- **Natural Food Industry:** The natural food industry can tap into the trend of clean label baking by offering ready-to-bake products made with wholesome and natural ingredients.

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