# Nutritious Powdered Oat Milks Z Natural Foods Organic Oat Milk Powder is Easy to Keep Stored By Michael Hemsworth | Published 2022-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organic-oat-milk-powder References: [foodbev](https://www.foodbev.com/news/z-natural-foods-introduces-organic-oat-milk-powder/) & [znaturalfoods](https://www.znaturalfoods.com)  The [Z Natural Foods](https://www.trendhunter.com/trends/whey-protein-concentrate) Organic Oat Milk Powder is being launched by the brand as a new, easy-to-store product that is perfect for those seeking out an [alternative to cow's milk](https://www.trendhunter.com/trends/organic-valley-oat-beverages) or even ready-to-drink alternative milk products. The oat milk powder comes packed in an air-locked pouch that is resealable and capable of being stored for up to two years. The product is packed with [plant-based protein](https://www.trendhunter.com/trends/fazer-aito) along with vitamins, minerals and fiber with no saturated fat or cholesterol. Director of Nutrition and Research Jonathan Parker commented on the new Z Natural Foods Organic Oat Milk Powder saying, "Just like our organic rolled oats, oat milk powder is a nutritionally dense food packed with nutrients like calcium, zinc, Vitamin B, Vitamin E and beta-glucans. But the most popular reasons for choosing our oat milk powder is the non-dairy and high fibre content resulting in a slower absorption similar to eating a bowl of oats.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 53% | Activity: 85% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Powdered Plant-based Milks:** Other plant-based milk manufacturers may offer powdered versions of their products to extend shelf life and improve storage capabilities. - **Long-term Food Storage Solutions:** Companies developing new methods of preserving food for longer periods of time have the opportunity to collaborate with food manufacturers to offer long-lasting products to consumers. - **Health-conscious Beverage Options:** Brands producing beverages with high nutritional value, low saturated fat and cholesterol levels are well-positioned in the market among health-focused consumers. ### Who This Affects Most - **Plant-based Milk Production:** Plant-based milk companies could benefit from exploring powdered variations of their products as a potential solution for storage challenges. - **Food Preservation and Storage:** Companies specializing in food preservation and storage technologies could collaborate with beverage manufacturers seeking to provide long-lasting products to their customers. - **Health and Wellness Foods and Beverages:** As more consumers prioritize their health, the demand for nutritious, non-dairy and low fat beverages will continue to grow. ## Related on Trend Hunter - [Oat Milk Powders](https://www.trendhunter.com/trends/oat-mlk-powder.md) - [Oat Drink Powders](https://www.trendhunter.com/trends/overherd.md) - [Convenient Powdered Plant Milks](https://www.trendhunter.com/trends/powdered-plant-milk.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [Fresh Alt Milk Products](https://www.trendhunter.com/trends/fresh-oat-milk.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/zero-sugar-oat-drink.md) - [Customizable Oat Milks](https://www.trendhunter.com/trends/customizable-oat-milk.md)