# Dairy-Free Coconut Milks Trader Joe's Has a New Unsweetened Organic Non-Dairy Coconut Beverage By Katherine Pendrill | Published 2024-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-nondairy-coconut-beverage References: [traderjoes](https://www.traderjoes.com/home/products/pdp/organic-non-dairy-coconut-beverage-unsweetened-077815)  While almond and oat milks get a lot of the spotlight, [Trader Joe's](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage) wants to give consumers a delicious new non-dairy option with the debut of its new unsweetened, Organic Non-Dairy Coconut Beverage. Trader Joe's new Organic Non-Dairy Coconut Beverage was recently released as part of the brand's efforts to refresh its non-dairy option. The new plant-based beverage is made from the [inner white flesh of coconuts](https://www.trendhunter.com/trends/whole-moon-coconut-milk), which has been gated to a pulp and then combined with water before it's strained. The result is a drink with a "superlatively smooth consistency and naturally sweet, slightly nutty flavor." But best of all, the Organic Non-Dairy Coconut Beverage contains no lactose, soy, or gluten, but is rich in calcium and vitamins A, D, and B12. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 71% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Dairy Alternatives:** The increasing range of plant-based dairy options like Trader Joe's coconut milk signifies major shifts in consumer dietary preferences. - **Organic Food Products:** The emphasis on organic ingredients in products such as Trader Joe's Non-Dairy Coconut Beverage highlights the consumer drive towards healthier and more natural food choices. - **Lactose-free Beverages:** As lactose intolerance becomes more recognized, the launch of new lactose-free options like coconut milk offers solutions for a growing consumer need. ### Where This Applies - **Non-dairy Milk Industry:** The development of diverse non-dairy milk products represents significant growth and innovation in the non-dairy milk sector. - **Health Food Market:** The burgeoning health food market is driven by products like Trader Joe's organic, vitamin-rich coconut beverage catering to health-conscious consumers. - **Specialty Food Retail:** Specialty food retailers can capitalize on the demand for niche, plant-based beverages that offer unique flavors and health benefits. ## Related on Trend Hunter - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md) - [Organic Vanilla Soy Milks](https://www.trendhunter.com/trends/unsweetened-vanilla-soy-beverage.md) - [Organic Soy Milk Beverages](https://www.trendhunter.com/trends/organic-nondairy-soy-beverage.md) - [Vanilla-Tinged Oat Beverages](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla.md) - [Single-Origin Coconut Smoothies](https://www.trendhunter.com/trends/organic-coconut-smoothie.md) - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Dairy-Free Whipped Creams](https://www.trendhunter.com/trends/whipt-plant-based-dairy-free-whipped-coconut.md) - [Dairy-Free Cashew Yogurts](https://www.trendhunter.com/trends/organic-creamy-cashew-cultured-yogurt-alternative.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein.md)