# Model-Created Miso Powders Miranda Kerr and Marukome are Launching Organic Miso Powders By Laura McQuarrie | Published 2017-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-miso References: [en.rocketnews24](http://en.rocketnews24.com/2017/07/20/japanese-company-produces-organic-miso-powder-in-collaboration-with-model-miranda-kerr) & [marukome.co.jp](http://www.marukome.co.jp/company/information/press/2017/0710_12.html) Japanese [miso soup paste](https://www.trendhunter.com/trends/roasted-garlic-miso-paste) maker Marukome teamed up with Australian model Miranda Kerr for the creation of two new Organic Miso Powder products. The Organic Miso Powder products come in flavors like vegetable dashi stock and smoked bonito dashi stock, both of which are branded in vibrant containers that show off the model's name. Although the collaboration between the Japanese company and Kerr might seem unexpected to some, Miranda Kerr has promoted Marukome's products in the past. The flavorful Organic Miso Powder products may be used to enhance everything from salads and meat-based dishes to [plant-powered sources of protein like tofu](https://www.trendhunter.com/trends/kounokura), as explained by Miranda Kerr herself in a commercial shared to [YouTube](https://www.trendhunter.com/trends/fat-grilled-burrito) ahead of the release of the products in Japan later this summer. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Organic Miso Powders:** The creation of organic miso powders presents an opportunity for the food industry to tap into the growing demand for organic and healthy food products. - **Celebrity Collaborations:** The partnership between Marukome and Miranda Kerr highlights the potential for brands to collaborate with celebrities to create unique and marketable products. - **Diversification of Miso Products:** The introduction of miso powders in various flavors opens up new possibilities for the miso industry to expand its product range and reach new consumer segments. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry can explore opportunities in the production and marketing of organic miso powders. - **Celebrity Endorsement:** The celebrity endorsement industry can leverage the success of Marukome's collaboration with Miranda Kerr to foster more partnerships between brands and prominent personalities. - **Asian Cuisine:** The Asian cuisine industry can incorporate miso powders into a wider range of dishes to offer unique flavor profiles and meet the changing preferences of consumers. ## Related on Trend Hunter - [Miso Mushroom Bone Broths](https://www.trendhunter.com/trends/miso-mushroom.md) - [Miso Soup Balls](https://www.trendhunter.com/trends/miso-drops.md) - [Spicy Umami Cooking Pastes](https://www.trendhunter.com/trends/miso-harissa-cooking-paste.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Influencer-Backed Green Powders](https://www.trendhunter.com/trends/bloom-nutrition-1.md) - [Savory Superfood Broths](https://www.trendhunter.com/trends/broth-superpowders.md) - [Signature Chef Noodle Products](https://www.trendhunter.com/trends/momofuku-goods-noodles.md) - [Plant-Based Dashi Broths](https://www.trendhunter.com/trends/miradashi.md)