# Artisanal Organic Mezcals This Mexican Mezcal Features Branding that Represents its Ingredients By Mishal Omar | Published 2017-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-mezcal References: [thedieline](http://www.thedieline.com/blog/2016/12/16/celebrate-authentic-mexican-craftsmanship-with-crneo-organic-mezcal) & [heertum.nl](http://www.heertum.nl/) 'Craneo Organic Mezcal' was inspired by some aspects of Mexican culture and was crafted with [artisanal techniques](https://www.trendhunter.com/trends/artisanal-agave-spirits). The organic mezcal was inspired by the "celebration of life" and was handcrafted by the local maestro mezcaleros David Ravandi in Oaxaca, Mexico. The [packaging for the alcoholic beverage](https://www.trendhunter.com/trends/chef-merito) was inspired by Van Heertum Design, with the strategy director of the agency aiming to tell a story with the imagery on the bottles. The bottles feature natural corks, recycled paper and soy-based ink on their labels. The sacred skull they feature front and center represents an Aztec goddess, while the leaves growing on top of the skull's head are agave leaves -- the primary ingredient of mezcal. This organic mezcal features branding that stays true to its influences and the history of the alcohol itself. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Artisanal Mezcal Brands:** Opportunity for creating artisanal mezcal brands that stay true to their influences and the history of the alcohol. - **Storytelling Packaging:** Disruptive innovation opportunity in developing packaging that tells a story and connects with consumers on a deeper level. - **Sustainable Alcohol Packaging:** Opportunity to create packaging for alcoholic beverages that utilize sustainable materials, such as recycled paper and soy-based ink. ### Who This Affects Most - **Craft Spirits:** Disruptive innovation opportunity for craft spirit industry to explore artisanal mezcal brands with unique branding and storytelling packaging. - **Packaging Design:** Opportunity for the packaging design industry to create innovative and immersive designs that tell a compelling story and enhance consumer engagement. - **Sustainable Packaging Solutions:** Disruptive innovation opportunity for the sustainable packaging industry to develop eco-friendly solutions for alcoholic beverage packaging, utilizing materials like recycled paper and soy-based ink. ## Related on Trend Hunter - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Exclusive Marigold-Infused Mezcals](https://www.trendhunter.com/trends/bozal-cempaschil-mezcal.md) - [Clean Artisanal Mezcals](https://www.trendhunter.com/trends/doce-mezcal.md) - [Ultra-Premium Mexican Mezcals](https://www.trendhunter.com/trends/contraluz-cristalino-mezcal.md) - [Hand-Painted Tequila Bottles](https://www.trendhunter.com/trends/maestro-dobel-atelier-trajineras-edition.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [Artist-Created Mezcal Labels](https://www.trendhunter.com/trends/artist-series1.md) - [Luxurious Mexican Tequila Bottles](https://www.trendhunter.com/trends/tequila-don-julio-70.md)