# Single-Serve Oatmeal Cups Trader Joe’s New Organic Maple Brown Sugar Oatmeal is Tasty and Portable By Katherine Pendrill | Published 2020-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-maple-brown-sugar-oatmeal References: [traderjoes](https://www.traderjoes.com/digin/post/organic-oatmeal-cups) In an effort to make breakfast easier for consumers, [Trader Joe’s](https://www.trendhunter.com/trends/strawberry-overnight-oats) has debuted new Organic Maple Brown Sugar Oatmeal and Organic Classic Oatmeal in handy single-serve cups. Oatmeal is one of the most [popular breakfast foods](https://www.trendhunter.com/trends/apples-cinnamon) and now it's easy to enjoy on the go. Trader Joe’s new Organic Maple Brown Sugar Oatmeal and Organic Classic Oatmeal come in two-ounce cups (similar to ramen soup containers) filled with simple ingredients like organic oats, organic flax seeds, and organic chia seeds. To prepare, consumers simply have to peel back the top, add hot water, stir, and let sit for three minutes. And if hot water isn't available, you can simply pop it in the microwave. Perfect for an at-the-office breakfast or a quick travel snack, the new oatmeal cups make it easier to eat healthy on the go. Image Credit: *Trader Joe's.* ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 46% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Single-serve Convenience Foods:** Trader Joe's single-serve oatmeal cups cater to the growing demand for convenient and portable meals. - **Portable Breakfast Solutions:** The introduction of Trader Joe's oatmeal cups taps into the trend of consumers seeking breakfast options that are quick and easy to consume on the go. - **Healthy Snacking on the Go:** The organic and nutrient-rich ingredients in Trader Joe's oatmeal cups cater to health-conscious consumers who want wholesome snacking options while away from home. ### Who This Affects Most - **Food and Beverage:** The single-serve oatmeal cups present an opportunity for food and beverage companies to develop innovative and convenient breakfast options for busy consumers. - **Packaged Foods:** The introduction of single-serve oatmeal cups by Trader Joe's highlights the potential for growth in the packaged foods industry, particularly in the breakfast category. - **Convenience Stores:** Convenience stores can capitalize on the trend of on-the-go breakfast by stocking and promoting single-serve oatmeal cups as a quick and nutritious option for busy customers. ## Related on Trend Hunter - [Salted Chocolate Oatmeals](https://www.trendhunter.com/trends/cocoa-sea-salt-instant-oatmeal.md) - [Ready-Made Strawberry Overnight Oats](https://www.trendhunter.com/trends/strawberry-overnight-oats.md) - [Flavorful Baked Oatmeal Bars](https://www.trendhunter.com/trends/organic-iced-oatmeal-baked-whole-grain-bar.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Ancient Grain Oats](https://www.trendhunter.com/trends/gluten-free-organic-rolled-oats.md) - [Creamy Vanilla Yogurt Cups](https://www.trendhunter.com/trends/vanilla-cream-yogurt-cups.md) - [Salty-Sweet Cereal Bars](https://www.trendhunter.com/trends/joes-os-cereal-bars.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md)