# Tech-Enhanced Lactation Cookies Happy Mama Lactation Cookies are Supported by an Alexa Skill By Laura McQuarrie | Published 2020-10-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/organic-lactation-cookies References: [prnewswire](https://www.prnewswire.com/news-releases/happy-family-organics-launches-happy-mama-lactation-cookies-and-accompanying-amazon-alexa-infant-feeding-support-skill-301146056.html) & [happyfamilyorganics](https://www.happyfamilyorganics.com/breastfeeding-support/) [Happy Family Organics](https://www.trendhunter.com/trends/vanilla-latte-cookies) is introducing its Happy Mama Lactation Cookies with an accompanying [Amazon](https://www.trendhunter.com/trends/personalized-sleep-tracks) [Alexa](https://www.trendhunter.com/trends/a-modo-mio-voicy) infant feeding skill, which helps to connect mothers to 24/7 support. The cookies, available in Chocolate, Oat, & Sea Salt and Cinnamon & Oat varieties, are made with organic ingredients like oats, brewer's yeast, flaxseed and DHA. With mothers in mind, Happy Family Organics worked with in-house lactation consultants to develop its Nutrient Boost Blend. Knowing that each and every mother's journey is different, Happy Family Organics created an Amazon Alexa skill to provide a hands-free resource for parents to access tips and troubleshooting, or get their questions answered. With the skill, new moms will get the help they need with everything from formula measurements to advice on what to eat while they are nursing. Image Credit: Happy Family Organics ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 53% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Tech-enhanced Infant Feeding:** Integrating technology into baby feeding products and services to provide 24/7 support and valuable resources for caregivers and parents. - **Organic Lactation Products:** Developing organic and nutritious ingredients to create lactation-enhancing snacks and supplements. - **Voice-activated Caregiving Assistants:** Developing AI assistants and skills that can offer parental support, advice and resources directly to caregivers. ### Where This Applies - **Health and Wellness:** Developing lactation products and services using technological innovation and organic nutrition. - **Education and Parenting:** Providing 24/7 breastfeeding support and resources for new parents through voice-activated AI assistants and skills. - **Consumer Goods:** Developing organic and nutritional lactation snack products with supporting technology and innovation to create added value for caregivers and parents. ## Related on Trend Hunter - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Functional Dog Cookies](https://www.trendhunter.com/trends/magic-cookie.md) - [Nursing-Friendly Coffees](https://www.trendhunter.com/trends/nursing-friendly-coffee.md) - [Dynamic Lactation Devices](https://www.trendhunter.com/trends/mammaease.md) - [Tissue-Massaging Lactation Devices](https://www.trendhunter.com/trends/momcozy.md) - [Customized Lactation Support Hubs](https://www.trendhunter.com/trends/the-feeding-room.md) - [AI Parenting Assistants](https://www.trendhunter.com/trends/mom-ai.md) - [Maternity-Supporting Snack Lines](https://www.trendhunter.com/trends/nutrizoe.md) - [Personalized Sleep Tracks](https://www.trendhunter.com/trends/personalized-sleep-tracks.md)