# Farm Fresh Juice Packaging This Organic Juice Packaging Tells of the Family Who Grows the Crops By Laura McQuarrie | Published 2014-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-juice-packaging References: [thedieline](http://www.thedieline.com/blog/2014/9/25/true-organic-juice) & [grimmway](http://www.grimmway.com/) A lot of the time, it's easy for consumers to forget the process of how their food and drinks get to them, but this [organic juice packaging](https://www.trendhunter.com/trends/cocoyo-packaging) from Grimmway Farms communicates all of the hard work that goes into cultivating the crops for the drinks. Although the bottles have a slightly rustic look to them, each of the juice bottles is labeled with colorful text and imagery that stresses the [wholesome and fresh nature](https://www.trendhunter.com/trends/odwalla) of each of the drinks. Established in 1968, Grimmway farms is one of the largest family-owned carrot producers in the world. Although there is a 100% Carrot Juice beverage as well as its own [green juice blend](https://www.trendhunter.com/trends/sunrise-greens) of fruit and vegetables, these drinks also include other exotic flavors like Tropical Mango, Bananaberry Crush and a Wild Berry Blend. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Transparency in Food Packaging:** Opportunity to incorporate storytelling and communicate the cultivation process to consumers through transparent packaging. - **Personalized Packaging:** Opportunity to create customized packaging that tells the story of the specific family or farm behind the product. - **Exotic Flavor Blends:** Opportunity to explore and develop unique combinations of fruit and vegetable blends to offer consumers more diverse flavor options. ### Industries Being Reshaped - **Food and Beverage Packaging:** Opportunity to revolutionize packaging design and materials to emphasize transparency and personalization. - **Agriculture and Farming:** Opportunity to leverage storytelling and marketing to highlight the hard work and dedication behind the crops grown on family-owned farms. - **Healthy Beverages:** Opportunity to expand the market for nutritious drinks by innovating with exotic flavor combinations and emphasizing freshness and quality in packaging. ## Related on Trend Hunter - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [Family-Operated Organic Brands](https://www.trendhunter.com/trends/olivias-organics.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md)