# Smoothie-Inspired Jelly Beans The Jelly Belly Candy Co. is Launching All-New Organic Jelly Beans By Laura McQuarrie | Published 2018-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-jelly-beans References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2018/01/New-at-Winter-Fancy-Food/4.aspx?TipID=3) & [jellybelly](https://www.jellybelly.com/organic-smoothie-jelly-beans-from-the-makers-of-jelly-belly-1.9-oz-bag/p/93592) At the Winter Fancy Food Show, the [Jelly](https://www.trendhunter.com/trends/jello-jelly-beans) Belly Candy Co. introduced its all-new [organic jelly beans](https://www.trendhunter.com/trends/yumearth-candies), which are exclusively made at its certified organic plant in North Chicago. The organic Jelly Belly candies are packaged into bags of assorted flavors that include orange, lemon, berry, cherry and apple, which are offered in both sweet and sour versions. These flavors are inspired by smoothie varieties and appeal to the consumer who is looking for better-for-you, [free-from confections](https://www.trendhunter.com/trends/katjes-cosmic-visions)—the Jelly Belly Organic Jelly Beans are made without gelatin, gluten, fat and dairy. Knowing that today's consumers are looking to indulge mindfully now more than ever, many confectionery brands are reformatting their signature products to better reflect the demand for organic, all-natural and free-from products. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 67% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Organic Jelly Beans:** The trend of organic candies presents an opportunity for the confectionery industry to cater to health-conscious consumers. - **Better-for-you Confections:** The demand for healthier candy options opens up opportunities for brands to create confections without gelatin, gluten, fat, and dairy. - **Mindful Indulgence:** The trend of indulging in treats that align with personal values creates a market for organic, all-natural, and free-from candies. ### Industries Being Reshaped - **Confectionery:** The confectionery industry can capitalize on the trend of organic candies by offering a range of options that meet the demand for healthier sweets. - **Food and Beverage:** The food and beverage industry can explore the development of organic and healthy snack alternatives, such as these organic jelly beans, to cater to health-conscious consumers. - **Health and Wellness:** The health and wellness industry can promote and support the trend of mindful indulgence by highlighting the availability of organic, all-natural, and free-from confections as healthier treat options. ## Related on Trend Hunter - [Gelatin Dessert Jelly Beans](https://www.trendhunter.com/trends/jello-jelly-beans.md) - [Jelly Bean-Flavored Health Supplements](https://www.trendhunter.com/trends/myprotein-jelly-belly.md) - [Plant-Based Jelly Snacks](https://www.trendhunter.com/trends/plantbased-jelly-snacks.md) - [Superfood Jelly Snacks](https://www.trendhunter.com/trends/jelly-desserts.md) - [Globally Inspired Jelly Beans](https://www.trendhunter.com/trends/desserts-of-the-world.md) - [Jelly Bean-Inspired Toy Collections](https://www.trendhunter.com/trends/jelly-belly-toys.md) - [Easter Jelly Bean Desserts](https://www.trendhunter.com/trends/jelly-bean-dessert.md) - [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md) - [Milk Tea-Flavored Jelly Beans](https://www.trendhunter.com/trends/jelly-belly-boba-milk-tea.md)