# Herb-Infused Organic Olives Trader Joe’s New Organic Italian Nocellara Olives are a Savory Snack By Katherine Pendrill | Published 2019-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-italian-nocellara-olives References: [traderjoes](https://www.traderjoes.com/digin/post/organic-italian-nocellara-olives) [Trader Joe's](https://www.trendhunter.com/trends/medium-green-ripe-pitted-olives) is helping consumers step up their snack game this holiday season with its new Organic Italian [Nocellara](https://www.trendhunter.com/trends/starbucks-oleato) [Olives](https://www.trendhunter.com/trends/spiced-gin). As Trader Joe's explains, Nocellara Olives are wildly popular in Italy, but not well known in the US. To help consumers discover the snackable olives, the brand has debuted its own jar of Organic Italian Nocellara Olives. The Trader Joe's version consists of firm, yet buttery Nocellara Olives doused in organic sunflower oil. The olives are then blended with organic herbs like parsley, oregano, basil, thyme, and rosemary for a mild, slightly fruity flavor. As for serving, Trader Joe's notes that the olives "are yummy eaten alone, and they make an easy and impressive accompaniment to our Mozzarella Rolloni or Charcuterie Pinwheel Tray." Image Credit: *Trader Joe's.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Herb-infused Olives:** Incorporating herbs with olives presents an opportunity for creating unique flavor combinations. - **Organic Snacking:** Organic snack options are becoming increasingly popular as consumers prioritize health and wellness. - **International Snack Conceptions:** Introducing foreign snack options to new markets offers the potential for introducing consumers to unique and tasty options. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry could create unique herb-infused and organic snack options to cater to health-conscious consumers. - **Import/export:** Opportunities exist for businesses specializing in importing and exporting food to introduce new international snack options to new markets. - **Retail:** Grocery stores and snack retailers can benefit from offering unique organic and herb-infused snacks to customers looking for healthier and flavorful options. ## Related on Trend Hunter - [Ripe Pitted Olive Products](https://www.trendhunter.com/trends/medium-green-ripe-pitted-olives.md) - [Tangy Cracked Olive Salads](https://www.trendhunter.com/trends/cracked-olive-salad.md) - [Spicy Jalapeño-Stuffed Olives](https://www.trendhunter.com/trends/garlic-jalapeo-stuffed-olives.md) - [Tangy Lemon-Stuffed Olives](https://www.trendhunter.com/trends/lemon-stuffed-olives.md) - [Briny Olive-Infused Crackers](https://www.trendhunter.com/trends/green-olive-flats-italian-lingue-crackers.md) - [Crunchy Wintertime Party Snacks](https://www.trendhunter.com/trends/organic-taralli-and-friends-crackers.md) - [Olive Tapenade Hummus Dips](https://www.trendhunter.com/trends/olive-tapenade-hummus.md) - [California-Made Olive Oils](https://www.trendhunter.com/trends/cal-pressed-organic-extra-virgin-olive-oil.md) - [Buttery Greek Olive Oils](https://www.trendhunter.com/trends/eliros-extra-virgin-olive-oil.md)