# Cold-Brewed Canned Teas The Teatulia Organic Iced Tea Comes in Four Flavor Options By Michael Hemsworth | Published 2020-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organic-iced-tea References: [bevnet](https://www.bevnet.com/news/2020/teatulia-releases-four-unsweetened-organic-cold-brew-iced-teas) & [teatulia](https://www.teatulia.com/) The Teatulia Organic Iced Tea drinks have been unveiled as a new refreshment option for consumers that will offer them a tasty way to stay hydrated. The [ready-to-drink cold-brewed teas](https://www.trendhunter.com/trends/readytodrink-cold-brew) come in [four flavor options](https://www.trendhunter.com/trends/halfday-tropical-tea) including Signature Black, Easy Green, Watermelon Black and Hibiscus Fusion, which are all made without any sugar in the mix. The [canned teas](https://www.trendhunter.com/trends/juni) are expertly crafted with quality in mind and are likely to be a hit amongst consumers seeking an easy way to enjoy cold tea. CEO and Co-Founder of Teatulia Linda Appel Lipsius spoke on the new Teatulia Organic Iced Tea drinks saying, "Following the success of our first ready-to-drink line of Tea Sodas, we decided to put our award-winning foodservice iced tea blends into cans, too. Consumers love convenience, and our delicious iced teas are perfect for on-the-go hydration, refreshment or meal accompaniment. As consumers actively seek ways to live a healthier lifestyle, our Organic Iced Teas are a delicious, clean drink option with zero sugar. And don’t forget our pretty, infinitely recyclable aluminum cans – the only way Teatulia would roll.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cold-brewed Canned Tea Trend:** The trend of canned cold-brewed teas as a convenient and healthy alternative to sugary drinks provides an opportunity for beverage companies to develop innovative packaging and flavor options. - **Sugar-free Beverage Trend:** The trend of consumers seeking out sugar-free beverage options highlights the opportunity for companies to create and market natural and healthy drink alternatives. - **Ready-to-drink Beverage Trend:** The trend of consumers seeking out convenient and ready-to-drink beverage options provides an opportunity for companies to create and market unique and high-quality drink products. ### Where This Applies - **Beverage Industry:** The canned cold-brewed tea trend creates an opportunity for the beverage industry to capitalize on the rising consumer demand for healthy and convenient drink options. - **Packaging Industry:** The trend of canned cold-brewed teas provides an opportunity for the packaging industry to innovate and develop eco-friendly and sustainable packaging solutions. - **Health and Wellness Industry:** The sugar-free beverage trend presents an opportunity for the health and wellness industry to create and market natural and healthy drink alternatives for health-conscious consumers. ## Related on Trend Hunter - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Thirst-Quenching Canned Teas](https://www.trendhunter.com/trends/liquid-death-ice-teas.md) - [Refreshing Iced Tea Lines](https://www.trendhunter.com/trends/refreshing-iced-tea1.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Non-Carbonated Canned Teas](https://www.trendhunter.com/trends/non-fizzy-drinks.md) - [Functionally Refreshing Iced Teas](https://www.trendhunter.com/trends/eat-the-change-just-ice-tea.md) - [Functional Ready-to-Brew Tea Products](https://www.trendhunter.com/trends/kaytea-hydro-infusions.md)