# Authentic Organic Hummus Pots Precious Pod's Branding Emphasizes a Focus on Fresh Flavors By Mishal Omar | Published 2017-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-hummus References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/the-precious-pod.html) & [thepreciouspod](http://www.thepreciouspod.co.uk/) The Precious Pod is a United Kingdom-based brand that offers organic hummus for individuals who enjoy healthy snacks. The products are made with [extra virgin olive oil](https://www.trendhunter.com/trends/olive-oil-sea-salt-hummus), ensuring that they have a rich depth of flavor that gives them a luxurious quality. The collection includes a classic, a kalamata olive flavor, a red pepper, a smoked flavor, a harissa and one that contains turmeric. The wide range of flavors ensure that there is something for everyone in the collection. The packs of organic hummus are covered in sleeves, each of which has a color that reflects the unique additional ingredients it contains. The Precious Pod uses a range of flavors and [vibrant branding](https://www.trendhunter.com/trends/fruit-bliss) to stand out from its competitors. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Organic Dip Innovation:** The trend of healthy snacking is driving innovation in flavorful and organic dips for the mindful consumer. - **Branding with Color and Flavors:** Creative use of vibrant branding and packaging colors that reflect the addition of unique ingredients is becoming increasingly popular in the food industry. - **Luxurious Snacking Experience:** The use of premium ingredients such as extra virgin olive oil in the production of organic hummus is transforming snacking from a simple experience to a luxurious one. ### Who This Affects Most - **Organic Food:** The organic food industry is capitalizing on the trend of healthy snacking and could benefit from introducing new and innovative organic dips like organic hummus. - **Packaging Design:** There is an opportunity for designers to create vibrant and unique packaging designs that reflect the addition of unique ingredients in food products. - **Gourmet Food:** The gourmet food industry can take advantage of the desire for a luxurious snacking experience by producing items such as organic hummus made with premium ingredients like extra virgin olive oil. ## Related on Trend Hunter - [Eco-Friendly Hummus Products](https://www.trendhunter.com/trends/lantana-foods.md) - [Nutritious Hummus Snack Packs](https://www.trendhunter.com/trends/chicp-snack-packs.md) - [Boldly Flavored Hummuses](https://www.trendhunter.com/trends/classic-sabra-hummus.md) - [Bean Brand Hummus Snacks](https://www.trendhunter.com/trends/heinz-beanz-houmouz.md) - [Seed-Oil-Free Hummus Lines](https://www.trendhunter.com/trends/cedars-reserve-hommus.md) - [Flavorful Hummus Product Lines](https://www.trendhunter.com/trends/little-sesame.md) - [Organic Pesto-Topped Hommus](https://www.trendhunter.com/trends/pesto-hommus.md) - [Authentic Cuisine Hummus Chips](https://www.trendhunter.com/trends/eat-real-and-belazu.md) - [Kid-Friendly Hummus Cups](https://www.trendhunter.com/trends/hummus-for-kids.md)