# Spicy Agave Sweeteners Organic Hot Agave In The Raw Blends Nectar, Peppers and Chili By Laura McQuarrie | Published 2023-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-hot-agave-in-the-raw References: [theglobeandmail](https://www.theglobeandmail.com/investing/markets/markets-news/PR%20Newswire/18702965/turn-up-the-heat-with-in-the-raws-new-hot-agave/) & [InTheRaw](http://www.InTheRaw.com/)  Organic Hot Agave In The Raw is the newest addition to In The Raw's product portfolio and it offers a unique way for people to enhance their food and drinks with spicy-sweet flavor. This product blends 100% raw blue agave nectar with jalapeño peppers and chili for just the right balance of intriguing flavor. This new product's launch coincides with the upcoming National Agave Day and it stands out as a sweetener that's lower glycemic, organic, plant-based and lower in calories. "We recognized a need for a plant-based organic sweet and spicy alternative and knew the versatile Hot Agave would be the perfect addition to our growing family of In The Raw products," said Steven Eisenstadt, CEO of Cumberland Packing Corp. Perfect for fans of hot honey, this sweetener easily dissolves and can be found in convenient 10-ounce bottles. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 32% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy-sweet Flavor Enhancers:** The introduction of Organic Hot Agave In The Raw demonstrates a trend towards spicy-sweet flavor enhancers, offering a unique taste experience for consumers. - **Plant-based Sweeteners:** The organic and plant-based composition of Hot Agave presents an opportunity for the plant-based sweetener industry to capitalize on the growing demand for healthier alternatives to traditional sweeteners. - **Lower Glycemic Options:** The lower glycemic index of Hot Agave addresses the trend towards healthier sweetener options, providing an opportunity for the health and wellness industry to offer products catering to this consumer demand. ### Who This Affects Most - **Food and Beverage:** The introduction of Organic Hot Agave In The Raw creates a disruptive innovation opportunity in the food and beverage industry for new and exciting flavor enhancements. - **Sweetener:** The plant-based and lower glycemic properties of Hot Agave contribute to the disruption of the sweetener industry by offering a healthier and more natural alternative. - **Health and Wellness:** Hot Agave's lower glycemic index aligns with the health and wellness industry's focus on providing products that promote healthier eating habits, opening up opportunities for innovation in this sector. ## Related on Trend Hunter - [Spicy Agave Nectars](https://www.trendhunter.com/trends/spicy-agave-nectar.md) - [Ultra-Flavorful Hot Honey Products](https://www.trendhunter.com/trends/local-hive.md) - [Sweet-Spicy Syrups](https://www.trendhunter.com/trends/sweet-heat-syrup.md) - [Sweet-Spicy Plant-Based Honeys](https://www.trendhunter.com/trends/mellody-plantbased-hot-honey-spicy-habanero.md) - [Spicy Squeeze Bottle Honeys](https://www.trendhunter.com/trends/hot-honey-squeeze-bottle.md) - [Sweet-Spicy Honey Variants](https://www.trendhunter.com/trends/rowse-honey-1.md) - [Delicious Hot Honey Formulations](https://www.trendhunter.com/trends/drizzle-hot-honey.md) - [Fiery Chilli Honeys](https://www.trendhunter.com/trends/hot-chilli-honey.md) - [Convenient Single-Serve Honey Condiments](https://www.trendhunter.com/trends/hot-honey-minis.md)