# Dairy Cooperative Product Rebrandings Organic Herd is the New Identity for OMSCO in the UK By Michael Hemsworth | Published 2023-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-herd References: [foodbev](https://www.foodbev.com/news/omsco-rebrands-as-organic-herd-launches-new-range/) & [omsco](https://omsco.co.uk)  [OMSCO](https://www.trendhunter.com/trends/organic-salted-butter) has been rebranded in the UK as [Organic Herd](https://www.trendhunter.com/trends/organic-valley-2) as a way to support the brand being easily recognized with a unified vision, while also ensuring the optimal level of high-quality products. The new identity and name of the cooperative coincides with the launch of the brand's new premium organic products that will add positively to any conventional offerings presently available. The organization is showcasing charming new branding that is modern yet approachable to encourage shoppers to take a closer look when perusing the shops. CEO Martyn Anthony spoke on the new Organic Herd saying, "We believe our new, more relevant and relatable name will enable us to redefine and reinforce all that is great about organic dairy. It will enable us to engage more effectively with customers and consumers on the issues that they care about and make a compelling case for why they should choose organic dairy, which by its very nature is the original and only fully accredited [regenerative dairy farming system](https://www.trendhunter.com/trends/dorset-clotted-cream).” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 9% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Organic Products:** The launch of Organic Herd's premium organic products presents an opportunity for a higher level of quality in conventional offerings. - **Modern and Approachable Branding:** The new modern and approachable branding from Organic Herd encourages shoppers to take a closer look in stores. - **Engaging with Customers on Sustainable Farming:** With the name change to Organic Herd, the dairy cooperative can engage more effectively with customers and consumers on the benefits of organic and regenerative farming. ### Industries Being Reshaped - **Dairy:** The rebranding of OMSCO to Organic Herd provides opportunities for innovation within the dairy industry. - **Organic Food:** The launch of Organic Herd's premium organic products contributes to the advancement of the organic food industry. - **Sustainability:** Organic Herd's focus on regenerative farming presents opportunities for innovation in the sustainability industry. ## Related on Trend Hunter - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Ethically-Sourced Oat Alt Milks](https://www.trendhunter.com/trends/organic-valley-oat-beverages.md) - [Regeneratively Farmed Milk Butters](https://www.trendhunter.com/trends/golden-hooves-salted-butter.md) - [Organic Milk-Focused Campaigns](https://www.trendhunter.com/trends/this-milk-means-business.md) - [Flavored Oat-Based Creamers](https://www.trendhunter.com/trends/oatmilk-creamer.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Free-Range British Butters](https://www.trendhunter.com/trends/organic-salted-butter.md)