# Conversational Dairy Packaging The Kourellas Organic Greek Yogurt Gets Friendly Through Branding By Michael Hemsworth | Published 2016-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-greek-yogurt References: [packageinspiration](http://www.packageinspiration.com/kourellas-dairy.html/) & [gdesignstudio.gr](http://www.gdesignstudio.gr/) It's never easy to establish an honest, thoughtful connection with consumers, but the Kourellas Organic Greek Yogurt packaging does so with grace and style. Designed by the G Design Studio, the yogurt packaging is emblazoned with information in a conversational tone. Rather than simply stating nutritional facts and ingredients, the packaging speaks directly to consumers by saying, "Kourellas says: Indulge in whole milk organic greek yogurt. Amazingly cream, tasty & good for you too!" The relaxed, friendly branding approach conveys product quality through simple conversation rather than relying on other branding techniques. The Kourellas yogurt packaging is vibrant with a variety of different hues that pertain to the various flavors offered. Each one speaks as though it were in the middle of a conversation with a consumer for a cheery, approachable aesthetic. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Conversational Packaging:** Businesses can explore developing packaging that speaks to consumers in a friendly, conversational tone rather than relying on traditional branding techniques. - **Personalized Branding:** The use of personalized, relatable language can create stronger connections between consumers and businesses, leading to increased customer loyalty and brand advocacy. - **Friendly Brand Voice:** Creating a brand voice that speaks to consumers in a friendly, approachable manner can be a key differentiator for businesses in crowded marketplaces. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can explore using conversational packaging to create stronger connections with consumers and stand out on crowded store shelves. - **Retail:** Retailers can use personalized branding and friendly brand voices to create a more welcoming, approachable in-store experience for customers. - **Consumer Packaged Goods:** CPG companies can use conversational packaging as a way to differentiate their products and connect with consumers on a deeper level. ## Related on Trend Hunter - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Sustainably Packaged Greek Yogurts](https://www.trendhunter.com/trends/probiotic-strained-yogurt.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md)