# Organic Fruit Packaging Nurture is a Living Fruit Bowl That Preserves Produce By Jana Pijak | Published 2014-10-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/organic-fruit-packaging References: [mocoloco](http://mocoloco.com/vote/nurture-the-living-fruit-basket-by-hyunhee-hwang/) & [hyunheehwang](http://www.hyunheehwang.com/) Nurture fruit basket is a living storage concept that redefines the meaning or organic fruit packaging. The idea is designed by Hyunhee Hwang and is meant to preserve produce that is fragile and hard to transport. Hyunhee Hwang‘s living fruit bowl is not your average decor item that is made of wood or porcelain. The organic fruit packaging is instead meant to preserve a fruit's shape, quality and nutrients, something that is often lost during the picking, transport and washing process. This naturally formed fruit bowl molds to [cherries, strawberries and other fruits](https://www.trendhunter.com/trends/fruitist-snack-cups) that have a short shelf life and that are known for their fragility. It is both a package and storage concept that doesn't take nutrients away from its natural fruit contents. Moreover, the packaging is [100% biodegradable and eco-friendly](https://www.trendhunter.com/trends/selfpacking-cheese). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Living Storage Concept:** The Nurture fruit basket introduces a living storage concept that redefines the meaning of organic fruit packaging. - **Preservation of Fragile Fruits:** Hyunhee Hwang's organic fruit packaging aims to preserve the shape, quality, and nutrients of fragile fruits during transportation and storage. - **Biodegradable Packaging:** The 100% biodegradable and eco-friendly packaging of Nurture fruit basket presents a trend towards more sustainable packaging solutions. ### Industries Being Reshaped - **Food and Beverage Packaging:** The Nurture fruit basket innovation presents disruptive opportunities in the food and beverage packaging industry to enhance the preservation and presentation of delicate fruits. - **Sustainable Packaging:** The concept of biodegradable and eco-friendly packaging in the Nurture fruit basket opens up disruptive innovation opportunities in the sustainable packaging industry. - **Fresh Produce Transportation:** Hyunhee Hwang's living fruit bowl has the potential to disrupt the fresh produce transportation industry by offering a solution that preserves the shape and quality of fragile fruits. ## Related on Trend Hunter - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Plant-Based Fruit Preservers](https://www.trendhunter.com/trends/organic-fruit-preserver.md) - [Mushroom-Based Fruit Bowls](https://www.trendhunter.com/trends/mycoworks-fruit-bowl.md) - [Eco-Friendly Root Vegetable Packaging](https://www.trendhunter.com/trends/compostable-packaging-concept.md) - [Green Produce-Preserving Containers](https://www.trendhunter.com/trends/freshworks-produce-saver.md) - [Conveniently Packaged Premium Fruits](https://www.trendhunter.com/trends/fruit-snack-cups.md) - [Wood Fiber Fruit Packaging](https://www.trendhunter.com/trends/mets-spring-muoto-punnet-products.md) - [Eco-Friendly Food Coatings](https://www.trendhunter.com/trends/plantbased-coating.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)