# Organic Food Trend Report Examine Critical Breakthroughs in the Health Food Industry By Jordy E | Published 2012-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-food-trend-report References: [trendreports](http://www.trendreports.com/research/organic-food) The health food movement has been taking off with unprecedented speed. Members of Generation Y are no longer opting for the classic quick hamburger fix, but are rather dedicated to leading well-nourished lifestyles. Coupled with this high demand has been advancements in branding, architecture and recycling, all done in the name of fitness. The [Organic Food Trend Report](http://www.trendreports.com/research/organic-food) expands upon these advancements, offering critical insight into a burgeoning mind and body-oriented community. The push to avoid chemicals and fatty foods within society is undeniable. Some of the most commonly attacked [fast food chains](https://www.trendhunter.com/trends/salad-and-go) are even revamping their menus in an attempt to offer well-balanced meal options. Artery-clogging cuisine has become taboo, and there is an acute desire to attain pique physical form in place of rich food enjoyment. These now familiar demands have generated *Eco-Sine* movements and *Urban Gardening* projects, and such contemporary developments have been broken down within the Organic Food Trend Report. For anyone with a stake in the [healthy living industry](https://www.trendhunter.com/trends/corporate-wellness-program), be it through the culinary, training or dietary worlds, this compendium will be highly relevant. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Health Food Movement:** Opportunity for businesses to cater to the growing demand for organic and healthy food options. - **Advancements in Branding:** Opportunity for companies to create innovative and appealing branding strategies for health food products. - **Eco-sine Movements:** Opportunity for businesses to participate in sustainability initiatives in the health food industry. ### Who This Affects Most - **Culinary Industry:** Opportunity for chefs and restaurants to create and promote organic and healthy menu options. - **Fitness Industry:** Opportunity for fitness trainers and gyms to cater to the health conscious individuals seeking well-nourished lifestyles. - **Packaging Industry:** Opportunity for companies to develop eco-friendly packaging solutions for health food products. ## Related on Trend Hunter - [Inspiring Food Color Reports](https://www.trendhunter.com/trends/oterra-color-trends-2025.md) - [Curated Organic Beverage Menus](https://www.trendhunter.com/trends/organic-beverage-menu.md) - [Nutritious Meal Delivery Service](https://www.trendhunter.com/trends/factors-meal-delivery-service.md) - [Lifestyle-Conscious Food Product Launches](https://www.trendhunter.com/trends/healthy-snacks-and-drinks.md) - [Health-Minded Fast Food Meals](https://www.trendhunter.com/trends/olivers-real-foods.md) - [Expansive Superfood Product Ranges](https://www.trendhunter.com/trends/superfoods-range.md) - [Health-Conscious Fast-Food Initiatives](https://www.trendhunter.com/trends/yum-china.md) - [Health-Focused Educational Programs](https://www.trendhunter.com/trends/educational-program.md) - [Food Transparency Apps](https://www.trendhunter.com/trends/food-transparency-app.md)