# Organic Fast Food Restaurants This Fried Chicken Joint is the First USDA Certified Eatery By Alyson Wyers | Published 2015-12-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/organic-fast-food-restaurant References: [fastcoexist](http://www.fastcoexist.com/3053833/this-is-the-first-usda-certified-organic-fast-food-restaurant?partner=rss) & [theorganiccoup](http://theorganiccoup.com/) Although it is likely there are lots of eateries and even chains out there claiming to be all-natural or organic, this is the first [USDA](https://www.trendhunter.com/trends/clean-juice-autumn-menu) certified organic fast food restaurant. Located in San Francisco's Bay Area, The [Organic Coup](https://www.trendhunter.com/trends/clean-juice-1) is the first of its kind in America. You can trust that every single thing appearing on the menu -- from the chicken to the sauce -- is organic. Interestingly, the organic fast food restaurant is a fried chicken joint. Founder Erica Welton noticed "people need fast, clean food that's free of antibiotics and synthetic chemicals and pesticides." To make things easier, The Organic Coup has a very small menu, offering just fried chicken wraps, sandwiches and salads with a healthy popcorn snack. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Certified Organic Fast Food:** The trend of certified organic fast food is disrupting the traditional fast food industry by offering customers fast, clean, and healthy options. - **Minimalistic Menu:** The trend of offering a small menu is disrupting the restaurant industry by simplifying operations and focusing on quality over quantity. - **Clean and Chemical-free Food:** The trend of providing clean and chemical-free food is disrupting the food industry by catering to health-conscious consumers who prioritize organic ingredients. ### Where This Applies - **Fast Food:** The fast food industry has an opportunity to embrace the trend of certified organic fast food and cater to health-conscious consumers seeking organic options. - **Restaurant:** The restaurant industry can capitalize on the trend of offering a minimalistic menu to streamline operations and maintain a focus on high-quality ingredients. - **Organic Food:** The organic food industry can benefit from the trend of providing clean and chemical-free food by positioning themselves as the go-to choice for health-conscious consumers. ## Related on Trend Hunter - [Vegan Fried Chicken Menus](https://www.trendhunter.com/trends/vegan-fried-chicken-menu.md) - [Inaugural Chicken-Based Frozen Foods](https://www.trendhunter.com/trends/true-story-foods.md) - [Air-Fried Chicken Tenders](https://www.trendhunter.com/trends/true-crispd-chicken.md) - [Health-Minded Fast Food Meals](https://www.trendhunter.com/trends/olivers-real-foods.md) - [Two-Ingredient Organic Fries](https://www.trendhunter.com/trends/organic-fries.md) - [Fully-Cooked Organic Chicken Nuggets](https://www.trendhunter.com/trends/organic-chicken-nuggets.md) - [Clean-Fried Food Menus](https://www.trendhunter.com/trends/fried-food-menu.md) - [Nostalgic Vegan Fast Food](https://www.trendhunter.com/trends/mr-charlies.md) - [Seed Oil-Free Chicken Products](https://www.trendhunter.com/trends/real-good-food.md)