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# Sustainable Elegance
Velvet Leaf Organic Fashion

By Going Like Sixty | Published 2008-09-14 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/organic-fashionwear-velvet-leaf-is-a-way-of-life
References: [styleguru.org](http://www.styleguru.org/entry/velvet-leaf-by-carter-sisters-green-and-red-hot/) & [velvetleaf.uber](http://velvetleaf.uber.com/home2)

Coco Chanel said that fashion is as much about us--our beliefs, motivations and thoughts--as what we actually put on. If you believe her, and if you believe in living green, then you must take a look at Laura and Becky Carter’s Velvet Leaf clothing line.

The duo has fashioned these pretty things with 100% organic certification. From little dresses to long cloaks in color palettes that range from classic black and white to naturals, a Velvet Leaf wardrobe is one that makes a statement about you and your place in the world--and lets you look good while doing so.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 58% | Activity: 26% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Organic Fashion:** Opportunity to innovate fashion trends with sustainable and eco-friendly materials and production practices.
- **Sustainability in Fashion:** Innovation opportunities for fashion companies to adopt sustainable business practices and reduce environmental footprint.
- **Ethical Clothing:** Opportunity to disrupt the fashion industry with fashion that is fair trade and ethically produced.

### Who This Affects Most

- **Fashion:** Fashion industry could innovate products and sustainable practices with the use of environmentally friendly and ethically produced materials and production methods.
- **Agriculture:** The agriculture industry could benefit from the increased demand for organic cotton and sustainable crop production practices.
- **Retail:** Retail industry could benefit from innovation in sustainable packaging and supply chain practices to meet the demand of conscious consumers.

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- [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md)
- [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md)
- [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md)
- [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md)
- [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md)
- [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md)
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- [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md)
