# Mindful Organic Fashion Collections The Summer House is Responsible When Sourcing Materials By Kalin Ned | Published 2018-07-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/organic-fashion References: [thesummerhouse.in](https://thesummerhouse.in/pages/about-us) Organic fashion collections are a result of the industry's move toward sustainability and mindful consumerism. The Summer House is a good example of this as it is a fashion retailer that embraces an [ethical approach](https://www.trendhunter.com/trends/breathable-materials) in its field of operation. The label focuses on ensuring that its "fabrics come from an environment that does not abuse the earth." As a result, the Summer House focuses on producing [organic fashion collections](https://www.trendhunter.com/trends/natura-collection). The clothing uses cotton that is free from pesticides, [undyed materials and artisan-made textiles](https://www.trendhunter.com/trends/in-good-company). Due to this approach to fashion, the Summer House does not only achieve a sustainable production of silhouettes but also embraces a rather unique and wholesome aesthetic for the clothing pieces themselves. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainability in Fashion:** Disruptive innovation opportunity: Develop eco-friendly manufacturing processes and use sustainable materials to create organic fashion collections. - **Mindful Consumerism:** Disruptive innovation opportunity: Design fashion collections that align with the values and preferences of conscious consumers, focusing on ethical practices and responsible sourcing. - **Artisan-made Textiles:** Disruptive innovation opportunity: Collaborate with local artisans and craftsmen to create unique textiles that add value and uniqueness to fashion collections. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Develop a business model that prioritizes sustainability, responsible sourcing, and ethical practices in the fashion retail industry. - **Textile Manufacturing:** Disruptive innovation opportunity: Introduce eco-friendly manufacturing processes and create partnerships with organic cotton farmers to supply sustainable textiles for the fashion industry. - **Artisan Crafts:** Disruptive innovation opportunity: Build a platform that connects artisans and designers, enabling collaborations that promote the use of artisan-made textiles in the fashion industry. ## Related on Trend Hunter - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Sustainable Summer Dresses](https://www.trendhunter.com/trends/palma.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md)