# Compostable Deodorant Tubes Organic Essence Packages Its Products in Renewable Paper Materials By Laura McQuarrie | Published 2018-03-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/organic-essence References: [thedieline](http://www.thedieline.com/blog/2018/2/28/exploring-the-world-of-biodegradable-bathroom-goods) & [organic-essence](http://organic-essence.com/product-category/deodorant/) Organic Essence sets itself apart as a beauty company devoted to sustainability by packaging its all-natural products in non-plastic, renewable paper materials. The brand's range of deodorants are packed into unconventional tube forms that offer an alternative to the twist-up plastic applicators consumers are familiar with. Some of the Organic Confidence formulas from the brand include varieties like Lemon-Tea Tree Mint, Wood Spice and Rose Petal, which deter odor-causing bacterial with coconut oil. Organic Essence also produces a variety of foot, body and face butter products in eco-friendly pots. As many consumers are attempting to be more responsible with the products they purchase, a number of beauty brands are offering sustainable packaging solutions that prioritize the use of eco-friendly materials, recycling and reuse. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging Solutions:** The trend of beauty brands offering sustainable packaging solutions presents disruptive innovation opportunities to develop new eco-friendly materials and recycling systems. - **Non-plastic Applicators:** The trend of using non-plastic applicators for beauty products provides disruptive innovation opportunities to explore alternative materials and designs. - **Eco-friendly Beauty Products:** The trend of eco-friendly beauty products creates disruptive innovation opportunities to develop sustainable formulas and packaging for a more responsible consumer market. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of sustainable packaging solutions and non-plastic applicators by developing innovative products and packaging designs. - **Packaging and Materials:** The packaging and materials industry can seize the opportunity in the trend of eco-friendly beauty products by creating new sustainable packaging materials and systems. - **Consumer Goods:** The consumer goods industry can tap into the trend of eco-friendly beauty products and non-plastic applicators to create innovative and sustainable product offerings. ## Related on Trend Hunter - [Plastic-Free Body Moisturizers](https://www.trendhunter.com/trends/moisturizing-body-stick.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Plastic-Free Mineral Sunscreens](https://www.trendhunter.com/trends/plastic-free-mineral-sunscreen.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md)