# Fungi-Inspired Retail Concepts Olderbrother's Venice Shop Boasts a Beautiful Organic Display By Kalin Ned | Published 2018-12-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/organic-display References: [hypebeast](https://hypebeast.com/2018/12/olderbrother-venice-beach-store-opening-mushrooms) & [olderbrother.us](https://olderbrother.us/) Contemporary brand Olderbrother truly embraces [conceptual retail experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent) with the organic display at its Venice Beach shop in California. As an ethically oriented label, the company boasts sustainable clothing options. The interior of its shop is complemented by Olderbrother's approach to its Fall/Winter 2018 collection. The contemporary offerings are mushroom-dyed. This is part of the reasoning behind the label's fungi-featuring organic display. The [in-store installation](https://www.trendhunter.com/trends/on-rotation1) truly elevates the interior with a natural feel. Moreover, the merchandising presentation is complete with "shroom-related books." Retail concepts are a sure way for brands to engage with their consumers and the thematic arrangement of commercial spaces truly does wonders for setting a certain ambiance. The fungi-inspired organic display will be in-store until it is time for a seasonal change. Photo Credits: Scott Leon ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Conceptual Retail Experiences:** Incorporating unique and immersive retail experiences can create a memorable and engaging shopping environment. - **Sustainable Clothing Options:** The growing demand for sustainable fashion presents opportunities for brands to offer environmentally-friendly clothing choices. - **Thematic Arrangement of Commercial Spaces:** Creating a thematic arrangement in retail spaces can help brands set a specific ambiance and enhance the overall shopping experience. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore incorporating organic and sustainable elements into their store designs and product offerings. - **Interior Design:** Interior design companies can partner with retailers to create unique and immersive retail experiences that align with the brand's vision. - **Publishing:** Publishing companies can collaborate with retail brands to curate and showcase relevant books that enhance the thematic arrangement of commercial spaces. ## Related on Trend Hunter - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Mushroom-Constructed Room Designs](https://www.trendhunter.com/trends/mush-room.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Mushroom-Inspired Dining Designs](https://www.trendhunter.com/trends/grybova-hata.md) - [Mycelium Sustainable Bright Partitions](https://www.trendhunter.com/trends/veggro-collection.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Bio-Concrete Retail Screens](https://www.trendhunter.com/trends/bioconcrete.md)