# Dark Roast QSR Coffees McCafé Organic Dark Roast Coffee is Launching for At-Home Enjoyment By Michael Hemsworth | Published 2022-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organic-dark-roast-coffee References: [foodbev](https://www.foodbev.com/news/mccafe-launches-organic-dark-roast-coffee-for-home-drinking/) & [mcdonalds](https://www.mcdonalds.com)  The [McCafé](https://www.trendhunter.com/trends/athome-coffee) organic dark roast coffee has been announced as a new product for the US market to provide consumers with easy access to premium java from the comfort of home. The coffee is crafted using high-grown 100% Arabica beans sourced from Central and South America coffee regions. The coffee is reported to boast notes of cocoa and caramel and is arriving at retailers in a variety of formats for them to enjoy. This includes [K-Cup pods](https://www.trendhunter.com/trends/costa-coffee-capsules), 300-gram whole bean bags, and 300-gram fine ground bags. Marketing Director for the McCafé Retail Portfolio Danielle Wedge spoke on the new McCafé organic dark roast coffee, saying, "We’re thrilled about offering this elevated coffee-drinking experience exclusively through our retail partners and know McCafé coffee drinkers will love the difference ‘high grown’ brings to the table.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 2% | Activity: 20% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Premium At-home Coffee:** Opportunity for coffee retailers to offer premium, high-quality coffee for consumers to enjoy from home. - **Organic Dark Roast Coffee:** Opportunity for coffee brands to market organic dark roast coffee as a premium coffee option. - **Flexible Coffee Formats:** Opportunity for coffee companies to offer coffee in various formats to cater to consumer preferences and convenience. ### Who This Affects Most - **Coffee Retailers:** Coffee retailers can take advantage of the trend towards premium at-home coffee to offer more variety of high-quality coffee products. - **Organic Coffee Brands:** Organic coffee brands can market their dark roast coffee as a premium, eco-friendly, and healthy option for coffee drinkers. - **Coffee Packaging Industry:** Coffee packaging companies can innovate their packaging and formats to meet the increasing demand for convenient and eco-friendly coffee products. ## Related on Trend Hunter - [Home Brewing Coffee Launches](https://www.trendhunter.com/trends/athome-coffee.md) - [Premium QSR Instant Coffees](https://www.trendhunter.com/trends/new-kcup-options.md) - [Refined QSR Cold Brews](https://www.trendhunter.com/trends/mcdonalds-mccaf-cold-brew.md) - [Premium Coffee Pod Introductions](https://www.trendhunter.com/trends/the-keurig-coffee-collective.md) - [Premium Signature Coffee Pods](https://www.trendhunter.com/trends/keurig-coffee-collective.md) - [Premium Organic Coffee Blends](https://www.trendhunter.com/trends/light-roast-blend.md) - [Organic Own-Brand Coffee Pods](https://www.trendhunter.com/trends/natural-grocers-organic-coffee-pods.md) - [Gourmet Ground Coffee](https://www.trendhunter.com/trends/usda-organic.md) - [Organic Medium Roast Coffees](https://www.trendhunter.com/trends/organic-medium-roast-joe.md)